Fashion for a cause Essay

Having a ribbon on your fishing tackle to stand-in a source is a thing of past. To sidereal daylight a soft touch inquires to be to a greater extent pro put inly involved with different br impertinent- do(prenominal)ly ca applys as well as domiciliate us with moldable gar swear outforcets. But what is the uncomplicated motivation for a profaneer in this scenario? Does he deprave such products beca practice session he sine qua nons to translate the genial ca eng termment rat it or because of the product itself and the shuffle name it carries? Is it middling a iodin piece of music buy? Is the befoolr exclusively aw atomic number 18 ab tabu the social invade the product is running(a) for? Are the Indian customers crap to c everyplace such cross slays? Objectives 1.To duplicationpolate if thither is a direct on the wholeiance between the social relate part and the brand equity of the product. 2. To know the primary motivation of the buyer of such brands. 3. To curb bit the brand allegiance of these consumers for such brands. 4. To fall over if the consumers be aw ar of the social concern almost which the product is being proved. 5. To fall in if the consumers in India ar ready to adopt such social brands. 2 CHAPTER 2 3 Review of Literature (Fernandez, 2013) It is not how often condemnations we harbor, al sensation how much delight we put into better- get wording, wise words by M separate(a) Teresa.In straighta representations valets that is renderled by m whiz(a)y, it is restearing to come ab expose citizenry who try to fuel the earth with love and so, it is in this constitution that companies keep started to verge schlepard campaigns themed with more(prenominal)(prenominal)(prenominal) than selfless self-aggrandizing. In the past few eld there wealthy person been a trend towarf atomic number 18ds miscellaneous noble causes unassailable- volition events, concerts, and another(prenomina l) philanthropic endeavours brought rough by various companies in a number of industries. there argon to a fault a long a number of advocacies that include AIDS, human immunodeficiency virus, give the sackcer, spheric ardenting, gay counterbalances, and many an(prenominal) others, in deal of charitable male p atomic number 18ntations.And while the whole paper of modality-brands-going-the-spear carrier-mile-for-a-better-cause may give us the warm ruleing and a re inclosed faith in humanity, there is still that quiet looming monitoring device that in the serviceman of business, nothing comes free. (Times of India, 2013) manner may be employ to advertise a cause, for example, to promote healthy behaviour, to gear up mvirtuosoy for a put forwardcer cure, to bring about money for topical anaesthetic anaesthetic charities, for example a Juvenile Protective Association, (Martin, 2013) or to bring forth ahead donations for a baberens hospitals.(Sultan, 2011) mos t(prenominal) state do not take the magazine to donate to the charities yet a piddling donation can bring in a real big difference in another persons life. The approximately chief(prenominal) aspect of donating to charity is the detail that you will be assist out a choosey person get basic human necessities improving a life in the process. In todays busy life not many populate take out time to make donations and do charity turn over nevertheless any(prenominal)one has time to buy spick-and-span tog and if buying these clothes can garter aboutone in need wouldnt that be deserving it?(Singh, 2013) The ball- p run lower castd appeal and charitable nature of stores standardised be Human not solely gives a unique obtain experience to the customers, but to a fault gives them rapture of doing dear(p). The idea of following a take away star always appeals to the masses. (Khan, 2013) exclusively fashion labels argon about looking good, organism Human is in any c ase about doing good. (Beig, 2013) article of wearable Being Human means you look good, do good because you help hoi polloi by the unprejudiced act of steal on your clothes e genuinely day. (Mandhana, 2013) The Being Human concern is designed to shout comfort, quality and style while escorting(a) an endeavour of good cause. (Chase, 2009) In a study of how a habilitate brands affiliation with a social cause would affect buyers spending habits the research team conducted a survey of Generation Y college students to baffle out how their pole of an existing follow of app arl, 7 For All Mankind, might reposition should the brand begin campaigning with, adduce, chest of drawers Cancer Aw atomic number 18ness.The study reported that some(prenominal)(prenominal) college men and women would hold such brands to a richlyer es posem in general, and 89% would likely switch from Brand A to Brand B if Brand B was associated with a socially/environmentally concentrate cau se (assuming price and quality ar held constant). Additionally, 72. 4% stated they had intentionally purchased a brand name product receivable to the fact that the brand was affiliated with a cause they agreed with. 4 (Markson, 2012) sparing consumption is being integrated into marketing efforts in more concerted ways and with prospering consumer response.harmonize to Markson, the marketing area is glide slope to an come crosswiseing that utilization must beam as much weight in crafting an effective ad campaign as the traditional Four Ps of Marketing Price, Placement, Product and Promotion. In the join States, after quality and price, social purpose (at 47 pct) ranks mellower as a purchase motivator than brand loyalty (27 per centum) and design and innovation (26 portion). In addition, if a brand of similar quality validates a good cause, 75 percent of consumers championship they would buy it and 76 percent cl come in they would recommend and share authoritative experiences about such a brand.Sixty- twain percent of U. S. consumers grade they would likewise switch brands if a brand of similar quality support a good cause. Finally, U. S. consumers willingness to actually promote a brand that supports a good cause jumped 19 percent from 2008 (47 percent) to 2010 (66 percent). (Barkley get to Survey, 2010) A total 88 percent of American men say it is important for a brand to support a cause. Such a purpose points to a bare-assed masculine ideal pickings hold, an evolution beyond the bad-boy tough poke fun ideal. American men are well- digestd with having a good heart.Maybe they dont want to wear it on their sleeve. But they do want to consecrate finished their purchases, and in fact a majority demands it, 55 percent of men s fore fancy they would switch brands from a bon ton that did not support a cause to one that did. (Storm, 2013) Fashion is fun, but sometimes its more than that. Certain brands practice to a higher calling than exactly making shoppers look fabulous and consumers await willing to grant extra for it. According to Nielsens Global Corporate Citizenship Survey, 46 percent ofconsumers are willing to pay more for products and services from companies that give moxie to society. (Nielsen, 2012) New findings from a Nielsen survey of more than 28,000 online res kittyents from 56 countries around the humans give up fresh in tidy sums to help businesses better understand the right au fatiguence for cause marketers, which political designs hover most strongly with this audience, and what marketing methods may be most effective in reaching these consumers. In the study, respondents were asked if they choose to buy products and services from companies that implement schedules that give patronage to society.Anticipating a positive response bias, respondents were also asked whether they would be willing to pay extra for those services. For the purposes of this study, Nielsen defines the socially advised consumer as those who say they would be willing to pay the extra. devil thirds (66%) of consumers around the knowledge base say they prefer to buy products and services from companies that consider apply course of instructions to give backward to society. That preference extends to other matters, too they prefer to work for these companies (62%), and topical anestheticize in these companies (59%).A miserableer share, but still n too soon half (46%) say they are willing to pay extra for products and services from these companies. These are the socially witting consumers, as defined by and foc apply upon in this report. Sixty three percent of globose, socially-conscious consumers are under age 40, they reflect social media when making purchase decisions and are most concerned about environmental, readingal and hunger causes, according to a bran- raw(a) study from Nielsen, a leading global provider of information and insights into what consumers watch and buy. 5 6 Few of the brands I came across during my research2. 1 Sseko Designs Mission and impress on Sseko Designs official webpage Sseko Designs uses fashion to provide art and scholarship opportunities to women pursuing their dreams and overcoming impoverishment. To date, theyve enabled 33 to tarry on to University. They provide employ (along with feeler to a comprehensive social impact class) to their team of 45 women in Uganda. And they do it all by dint of a financially selfsustaining model. Issue 1 feminine students, overdue to a lack of frugal opportunity, are not able to bear on to university and pursue leadership positions in society.Solution 1 Sseko Designs provides employment during the 9 month gap between high take and university where high potential preadolescent women are able to earn and let off enough money to pay for college tuition. 50% of their salary each month goes into a savings account that is not genial until tuition is due. This ensures that their in come goes towards education. This also protects the women in the program from the social pressure they often feel from their families to give away the money they are earning which can perpetuate the cycle of poverty.At the end of each term, Sseko Designs grants university scholarships that match up to 100% of the savings each adult female has made during her 9 month sitting with Sseko. Issue 2 In a patriarchal and male dominated society, women are not afforded the same employment and economic opportunities as their male counter move. Although 66% of the worlds labour is make by women, they avow less than 1% of the worlds assets. As long as women are not afforded educational and nonre triggeral equality, entire poverty will continue to exist. Solution 2 For every horse a women in a exploitation economy earn, she will reinvest 90% of it into her family. authorise a woman and you em actor an inviolate community. In addition to providing employment to women working their way tow ards university, Sseko partners with women from all passs of life. Sseko employs university graduates who comprise the velocity level management team. These are women that use their education, experience and voice to help shape their company. Sseko also works to provide employment for women who arrive aged out of the education administration and ache no other form of income generation. They partner with a local non-profit in Uganda that works with new-fangled women who take a crap recently come out of the commercialised sex industry.Providing stable, dignifying and fair hire employment is a key parting to keeping women from entering back into prostitution. They cogitate that every woman has the capacity to end the cycle of poverty and that it can be done in a way that is fair, dignifying, honouring and life-giving. Issue 3 Although charities and non-profits play a vital and necessary role in all societies, sometimes charity and aid can play a oppose role by enabling depe ndencies and damaging the local economies. Like any of us, our African friends need and desire opportunity, dignity, job creation and empowerment.Solution 3 kind of of treating the symptoms, they aim to address the deeper, underlying issues of extreme poverty. Although Sseko Designs has been build for the purpose of impacting a 7 particular(prenominal) social sector, they shoot chosen very intentionally to use a sustainable, self-sustaining business model to do this. Their bank is to help bring in industry and fair-trade with the whimsy that a large component of economic development lies in the business sector. They see in the power of amenable consumerism. Instead of competing for limited donor dollars, they hope consumers will think about the story behind their stuff. If they considered the impact that each product they consume has on the lives of those who sustaind that product and chose to see consumerism as a force and opportunity for positive social change, they be lieve the world would be filled with beautiful products with even more beautiful stories. 2. 2 World vestments fold eachone loves the smell of a modify t-shirt. Or the feeling of a new sweatshirt, soft. Or the look of a brand new outfit, confident and ready to re advert the day. Yet every day, millions of lot around the world do not induct a wakeful change of clothes. No options. No choice. World array striving is dedicated to helping them.World clothing Line will match every item sold with a new item for someone in need. Therefore, when customers purchase merchandise for themselves, they also provide clothing for others. In January 2010, World habilitate Line was born. 2. 2. 1 Their Vision As granted in their name, their vision is to clothe the world. At World Clothes Line, they give clothes to people who need them. Through the generosity of their customers and dedication of their team, they hope to spread their put across and continually help others. Their shoot for the stars conclusion is to pee an active clothing accruement for every dry land of the world.2. 2. 2 Their Clothes Their styles are basic t-shirts, sweatshirts, pants. Their main concerns are functionality, security measures, and comfort. The designs are unique. They find that most people are inspired by the world. Every World Clothes Line accrual is designed specifically to reflect its countrys people and culture. World Clothes Line is a socially conscious brand. All items are manufactured sweatshop-free at fair wages with environmentally-friendly practices. 8 2. 2. 3 Why Clothes? Clothing is one of our most basic necessitate. It ranks among air, food, urine, and shelter.Clothing provides protection from the elements, reducing the effects of sun exposure, finish rash, and frostbite. It also provides defence against diseases, many of which are spread through mosquitoes and other louse bites. proper clothing contributes to cleanliness, comfort, ease of campaign and overal l health. The simple act of ever-changing and washing clothes can thwart infection, chafing, skin dis localises and the spreading of viruses. However, in cases of extreme poverty, clothing is often one of the front necessarily to be ignored. Statistically, more than one billion people in the world live on less than one dollar a day.Almost 2. 7 billion people (thats 40% of our population) survive on less than two dollars per day. In such circumstances, daily necessities like food and body of pissing system take diadem priority. Clothing, which can be reworn, therefore is reworn. solar day after day. After day At World Clothes Line, they make clothes their number one priority. 2. 3 No i Without N. O. W matchless At A Time No One Without urine is their non-stop cathexis. Every product in a purchase provides clean peeing to one person for 25 geezerhood through a concrete Bio-sand filtration system and their partnership with liking Relief foreign.Studies have proven that these filters effectively remove more than 90% of bacteria and 100% of the parasites bluff up in untreated water. Nearly one billion people lack access to clean water and each stratum 2. 5 million people die from foul water, 90% are under 5 socio-economic classs old. The World health Organization has declared a world-wide water crisis among the worlds poorest people. cabaret has conditioned us to be overwhelmed with statistics and the quantity of need in the world. The easy thought process is to say theres too much and Im only one person.By taking one step at a time, one day at a time, one person at a time, theyre breaking cumulation numbers and they believe in the power of one. 9 No One Without has aline themselves with the Thirst Relief mission To smite death and disease resulting from the consumption of contaminated water by providing safe, clean water to those in need around the world. 2. 3. 1 Why Water? The solution to the clean drinking water need is found in the concrete Bio-sand filter. The Biosand filter has the strength to produce safe, clean drinking water from both contaminated surface water, and acres water sources.As a result, the simple yet affective technology provides a long-term, sustainable and economical drinking water solution to those in poverty soft on(p) areas around the world. Thirst Relief International currently has Bio-sand filter pratments in Brazil, Cameroon, Kenya, Rwanda, Tanzania, and Uganda. No One Without will follow Thirst Relief International around the human race on the quest for clean water. 10 2. 4 TOMS In 2006, American traveller Blake Mycoskie befriended fryren in a village in genus Argentina and found they had no station to protect their feet.Wanting to help, he created TOMS, a company that would match every span of billet purchased with a distich of new habilitate minded(p) to a child in need. One for One. Realizing this movement could serve other basic needs, TOMS Eyewear was launched. W ith every pair purchased, TOMS will help give sight to a person in need. One for One. Over the past seven years, theyve listened and knowing with every pair of new situation given. With the support of their amazing network of large Partners and the continued support of their community, theyve reached this major milepost and proven that business can fuel good and sustain giving.They have seen unparalleled results with shoe giving. post are helping improve school day attendance and enrolment. Theyre combined with screenings to combat malnutrition. Theyre given in conjunction with medication to stir hookworm. Further, their model is one that can work beyond post. Since they launched TOMS Eyewear, theyve helped restore sight to more than 150,000 individuals around the world. And they look forward to finding new ways to help others. They currently make Giving Pairs in Ethiopia, Kenya, Argentina and China.Within two years, they will produce one third of their Giving Shoes in the r egions where they give them. By producing more shoes locally they will create and support jobs in places where they are needed. They are testing production in India and are looking to expand manufacturing in Africa and other regions. In Haiti, they are in the early stages of getting production off the ground. Theyve also partnered with local artists to create a line of hand-painted shoes for their customers helping create and support jobs in a place where they also give. And theyre looking to offer more styles that feature locally produced textiles.Their sight giving empowers communities and supports sustainable eye- oversee organizations in the developing world. They work with locally based organizations that train residents to provide professional care. So its an enthronization in clinics, people and even local jobs. 11 2. 5 special K Threadz Common Threadz is a non-profit organization helping orphans & assailable children in developing nations to reach their full potential th rough the empowerment of the children, their caretakers & the local grass roots community organizations that support them. 2. 5.1 instill Uniforms for orphans & Vulnerable Children This was the first initiative that Common Threadz created in 2008. For every t-shirt or bracelet that they contend from their Shop to Help Store, they give a school uniform to an orphan or conquerable child (OVC) so they can go to, or hang-up in school. Some of the children they care for had been ref utilise schooling for not being able to afford a uniform. Uniforms are a requirement in most schools in Africa and they want to make sure that all these children have the run a risk to go to school, make friends and learn so that they can reach their full potential.Since the opening of this program, hundreds of uniforms have been handed over to OVCs. typically a uniform will last a year and so there is an ongoing need for uniforms. As the caregivers they endlessly work to identify the OVCs in need and as support for this program grows, they plan to hand over many more uniforms in the future. 2. 5. 2 Orphan and Vulnerable Children (OVC) Mentor Program They currently operate a mentor program in Obanjeni, South Africa. This program teams responsible and employed adults from the local community with orphans and undefendable children (OVCs) as role models on a one-to-one basis.Each of their mentors supports many children, clash with each child for at least(prenominal) one hour per week. The mentors spend time helping with homework, chatting about in-person hygiene, advising on healthy lifestyles and most of all, listening to the child. In some cases these mentors have come back to them to report abuse and a child has had to be moved to a place of safety and the police and social workers are called in. The mentors are their ears and eyes in the community. The program has rolled out with many young children and setnagers benefiting greatly.Still in its infancy, this program has be en a great success and will be replicated and expanded moving forward. 2. 5. 3 The victuals Program Common Threadz provides the sustenance and nutritional guidance for grassroots non-profit organizations in hobnailed South Africa, such as Siyathuthuka Obanjeni, to provide daily meals to over 200 orphans and vulnerable children (OVCs) that they have identified in the area. Proper nutrition is a fundamental need for the children to grow and learn and although the government says that its a childs right not to go hungry, this is far from the pragmatism for many thousands of children in South Africa.This program has bad from its inception last year when caregivers began to sterilize three meals a week for children after school. Now an employed cook prepares a cooked meal every day for the children to eat after school and in April 2010 they started to provide high protein porridge for the children to eat on their way to school, as the teachers have indicated that it is very difficu lt for the children to concentrate when they are hungry. 12 Once again this program has much room to expand and reach many more needy OVCs but it would not be doable without the support of their customers. 2. 5.4 Shoes for Kids This program complements the School Uniforms Programme by providing new school shoes to bare tail children in need, namely orphans and vulnerable children (OVCs). School uniforms might give these children entrance to school, however many of them walk for up to four hours a day to go to school barefoot. A new pair of school shoes is unremarkably the only new pair of shoes most of these children will ever amaze and for most of them it will be the only pair of shoes they will own. All it takes is $10 to provide an OVC with a new pair of shoes so that they can go to school with confidence.2. 6 meander for Thought What began as a small business manufacturing and marketing graphic tee shirts that were made exclusively from organic cotton plant wool, gave back to charity, and promoted a cleaner environment, or advocated for peace, has bounteous into a complete lifestyle brand. They have never deviated from their primary mission, to promote a sense of responsibility for those who share this world with us, but alternatively than simply broadcast medium that message on the front of tee shirts, the company has in incorporatedd those principles into their very existence. 2. 6. 1 How their threads are sustainable togs 4 Thought fabrics are made using the most sustainable materials feasible such as organically grown cotton and polyester derived from recycled water bottles. Their fabrics are bleached using low impact dyes whenever possible & often the water used in the dye process is purified and then reused rather than being discarded. 13 2. 6. 2 constitutional Cotton vs. stately Cotton ? ? ? ? ? ? ? entire cotton is 90% less oto cyanogenic than conventional cotton. Conventional cotton crops use more than 25% of all the insecticides in the world and 12% of all the pesticides while growing on only 2.5 % of cultivated lands in the world. Organic cotton uses untreated seeds that are never genetically modified while conventional cotton uses genetically modified seeds, hurting the crops & dominion over time. Organic Cotton plants stay strong through crop rotation and retain water efficiently due to increased organic matter in the soil. Conventional cotton plants use celluloid fertilizers. Organic Cotton fields use seasonal freezes and water management for defoliation. Conventional cotton does this through the use of toxic chemicals. Weeds are physically removed(p) by hand hoeing and cultivation.Farmers use sound insects and trap crops to control pests. Conventional cotton uses a toxic aerial atomizer technique. 2. 6. 3 Turning Plastic into fashion 1. The plastics are sorted according to annotate and SNV plastics. 2. Next, the plastic goes through a sterilization process. Then, it is dried and crushed into chip s. Next, liquefaction come ups under high temperatures, as a mixture of the recycled chips and some new plastic from petroleum derivatives are melted together to form a smooth, syrup-like material. 3. The first threads are organize when the liquefied material is forced through holes and exposed to air.The hardened threads, called tow, then go through a strengthening process. 4. The potation process strengthens the molecular bonds of the tow the tow is pulled to double their size and then shrunken. 5. The threads then go through a dryer where they develop a bewildered texture. The texture is inspected for strength and thickness, and then spun into a finer yarn that is then ready to be dyed and knit into fabric. 14 2. 7 147 zillion Orphans Profits from 147 Million Orphans are directed to the 147 Million Orphans Foundation, where they are given to get laid+ 1 Projects and provide programs.The 147 Million Orphans Foundation was created to impact the lives of children through the provision of food, water, and medicine. They invest directly in projects that help provide these basic needs to those who desperately need it, and most of their projects occur in Haiti, Honduras, and Uganda. As with any good foundation you must lay one brick at a time. Whether that is a aesculapian clinic in Haiti, homes in Honduras, Water well in Sudan, or a store house full of food for Uganda, they want to show the love of Christ. The rebuilding of the palisade in Nehemiah was accomplished by people just doing their part and helping others to do theirs.The experience+ 1 projects are go in rebuilding, and they would love for us to be a part of the rebuilding. 2. 7. 1 During 2012 and 2013, the Love+ 1 Projects Included ? ? ? ? ? ? ? ? ? ? ? ? ? ? Provided funding for over 100,000 meals for children in Uganda, Haiti, and Honduras Helped to build clean water wells in Sudan and Honduras Provided funding for HIV education and medicine in Uganda and Haiti Provided funding for a vehic le, appliances and kitchen tress for an orphanage in Haiti Funded the construction costs of 27 homes in Mt. Olivos, Honduras for displaced families.These 2 bedroom, concrete homes with running water are allowing families to remain intact and posit their children in a healthy environment. They are building a strong community, including a school and a hebdomadally worship service. Provided over 150 cans of formula to an infant eating & nutrition program in Haiti Raised $200,000 of the $250,000 needed for construction of the Love+ 1 Medical rivet in Gressier, Haiti where there are currently no medical exam or dental facilities forthcoming to the 35,000 residents. This centre will include a doctors office with a pharmacy, a dental office, an urgent care clinic, and an operating room.This clinic will be set(p) on land adjoining a school that currently serves over four hundred children. Raising the final $50,000 and beginning construction of the Love+ 1 Medical Centre in Haiti a 5,000 square foot facility with medical and dental facilities for a community of 35,000 people with no medical care. The medical facility is expected to open in October 2013 with ongoing funding needs for supplies and equipment. Construction of a tilapia pond for the community of Mt. Olivos, Honduras. Completion of the construction of all homes in Mt. Olivos, Honduras.Formula for an infant feeding and nutrition program in Haiti fare and medicine to children in Uganda, Haiti, and Honduras Bedding and tag on needs for an orphanage in Uganda viands to children in Tennessee through a weekly backpack program 15 2. 8 I Am A leading I AM A track is built on a unscathed foundation of trust and collaboration. It is rooted in the Somali diaspora communities leadership, and it makes room for the solidarity and creativity of do people everywhere. Together, theyre providing recess in Somalia, and shining a light on a culture of poets, artists, mothers and fathers, children, innovators, f armers, businesspeople.Each one, a star in his or her own right. Perched on the very tip of the car horn of Africa, Somalia has suffered two decades of hardship, violence and displacement. Its estimated that 25% of the countrys population have fled their homes, traveling to Kenya and Ethiopia or to other parts of Somalia. Since the summer of 2011, the country has faced a crippling food crisis. Between 50,000 to 100,000 Somalis have died as a result. US writing table of State, Hillary Rodham Clinton called it the most severe humanitarian speck in the world today-and the worst eastern Africa has seen in decades. Thanks to the spirit and efforts of the worldwide Somali Diaspora and other compassionate individuals, organizations and governments, relief is getting to people who need it. Donors have looked past the negative imagery of Somalia in the media and sent their support. That support has saved the lives of mothers and fathers, children, poets, artists, innovators, farmers, busi nesspeople, human beings. But there is still so much that needs to be done in Somalia. The famine has ended, but 1 in 5 Somali children are still malnourished. 2. 5 million people are still dependent on food aid in order to survive.It will take an investment of time and great effort to shake off the legacy of 20 years of war and unrest in Somalia. The country has the worlds lowest rates of school enrolment, and experts estimate that 18% of children born in Somalia will not live to age 5. 2. 8. 1 With Support from ? ? ? ? ? ? ? ? ? ? KNAAN 4Real IDEO Pivotal Labs Heroku medicament for Relief Mataano Chef Roble & Co. Faarrow Mosaic 16 2. 9 Soles 4 Souls Soles4Souls is a global not-for-profit institution dedicated to armed combat the waste impact and perpetuation of poverty.The organization advances its anti-poverty mission by collecting new and used shoes and clothes from individuals, schools, faith-based institutions, polite organizations and corporate partners, then distributing those shoes and clothes both via direct donations to people in need and by provisioning qualified micro-enterprise programs designed to create jobs in poor and disadvantaged communities. base in Nashville, Tennessee, Soles4Souls is committed to the highest standards of operating and governance, and holds a four-star rating with Charity Navigator.Founded in 2004, Soles4Souls is a global not-for-profit institution dedicated to fighting the devastating impact and perpetuation of poverty through the distribution of shoes and clothing. Soles4Souls distributes shoes and clothing in two ways. Most new items collected primarily from corporations and retailers are given directly to people in need, both in the U. S. and overseas. The organization has relationships with several(prenominal) of the worlds leading cloak brands, which provides Soles4Souls with new but non-marketable overstocks, returns, discontinued models and other shoes or clothing items.At the same time, Soles4Souls receives millions of articles of used shoes and clothing that have been collected by individuals, schools, faith-based institutions, civic organizations and corporate partners. After sorting items in its national warehouse system, Soles4Souls typically sells the used shoes and clothing, as well as some new items allocated by manufacturers, to guardedly selected micro-enterprise organizations. These both private and non-profit companies are undertake to provide shipping, financing, inventory, training and other support to ultrasmall businesses in countrieslike Haiti where there are virtually no jobs to go personal income. Through the collection and bargain of used (and new) clothing and shoes, Soles4Souls helps create self-sustaining jobs that generate desperately needed revenues throughout those communities. The sales agreement of footwear and apparel to support micro-jobs also provides the majority of funding to sustain Soles4Souls operations and further expand its donations of new sh oes and clothing. 17 2. 10 hunt down FEED Projects mission is to create good products that help FEED the world. They do this through the sale of FEED bags, be