Personal Strengths and Weaknesses Essay

This paper concerns the personal strengths and weakness of my own life. The details I will be presenting are what I consider my best and worst strengths and weaknesses. The purpose of this paper is to clearly define each of these and figure out a way to learn how to solve my weaknesses and make my strengths even stronger. Identifying personal strengths and weaknesses are essential part of the overall learning processes. Just as we understand which methods and techniques help us to learn at an optimal level, understanding our strengths and weaknesses help us to become more self conscious and well-rounded individuals. I believe that life is our personal experiences and everyone has certain attributes with their personal strengths and weaknesses. . Being aware of what are my best strengths can help me overcome my worst weaknesses. In the past, I have had a hard time recognizing my weakness but as you get older, you become more aware of your weaknesses. I feel that recognizing your strengths and weaknesses is what makes you a successful person in any aspects of your life. I feel that one of my greatest strengths is that I love to learn. Life to me  is a never-ending learning experience. As we go through our life it is vital that we learn who we are and have the ability to grow from our own strengths and weaknesses. I feel by overcoming my weaknesses and reinforcing my strengths that I will become more successful in both my personal and professional life. My strengths, which include good analytical skills, and good computer skills, are offset by my weaknesses, which is procrastination and dreadful writing and grammar skills. I believe one of my greatest strengths is my analytical skills. I love working with numbers and figuring out complicated problems. This is why I chose Accounting for my profession. I love working with numbers and figuring things out. Very few people love working in accounting. Another of my strengths is my computer skill. I am a very fast learner when it comes to figuring out new computer software or hardware. This stems from my husband who I have learned a lot from over the past eight years. His profession is in the computer software business. Often the people I work with will turn to me for help with configuring their computers or formatting a Word document. I had a difficult time narrowing this list to just one or two faults that I would mention here. My one of my most weaknesses is that I am a major procrastinator. Over the past few years, I have tried to work on this fault by reading books and lectures. I feel the only way to stop procrastinating is through determination, commitment, and a desire to change. I believe I possess the determination and desire, and I commit today to apply myself to making this change in my personality. I feel that this next weakness can either be considered a fault or a strength and that is organization. I am a compulsive organizer and sometimes that tends to slow me down on projects. It also takes time away from my children because I am such a perfectionist and organizer. I do not think anyone is perfect but I do think we all strive to be our best. The first step is to improve our weaknesses by learning from them everyday. I think that by using are strengths to improve our weaknesses would be a very efficient process we all could learn. I think that taking this class will definitely improve my weaknesses and help me learn more about my strengths Both my personal and professional life.

Actions vs thoughts Essay

Thoughts†¦they are the basis for our creativity and are what separate us from other animals. Without thinking, we are just mindless zombies living for the sole purpose of surviving. We do not act without putting some thought into it. Some say that thinking without an action is pointless, because it will accomplish nothing in the real world . But, that is not true. In mathematics, we connect problems and solve them all in our heads, and we can apply those problems in the real world. We have to think ,so that we are able to process what is happening around us and apply it to our situation. Thinking is what leads to actions, so obviously thinking is more important than just an action. Although, in most religions, you have to show your devotion by using your actions. Which helps prove the quote â€Å"Actions speak louder than words.† But, the actions that are significant enough to be noticed are based on the thoughts that went into creating it. People tend to retain what they learned when it’s hands on. They learn by doing rather than thinking. They want to learn from their mistakes , so that they understand how to apply it and correct that mistake. Kinesthetic learners is the definition for people who learn better by doing rather than thinking. So, in some instances, thinking it through and being rational and precise is more important than doing. But in other instances, we thrive inexplicably by just going with the flow and allowing your actions to speak louder than words to become more important than them.

Computers †A Boon or Curse Essay

In my opinion computer is a boon to the mankind. Dear friends can you imagine the world without computers. It would be like the life a 100 years back. Would you accept that life? Today we enjoy such a comfortable life, don’t we owe this to computers. Look at the way the computers have a role to play in our life. Today when we get up in the morning and want to read the newspaper, internet permits us to read the latest news of any newspaper in the world. Before going to office we can check the mails and also reply them instantly. There is no need for physical mail, paperwork and delays. In the office computers help us to connect with the various locations and discuss with them any problem at a time through videoconferencing. Earlier to deposit or withdraw money one had to go to bank and stand in a queue, but today we can do this online through wire transfer or ATM. Not only that but we can purchase anything from the shops through Credit or Debit Cards. No need to carry physical cash. Look at the railway or flight reservations. No more agonizing pain of standing in queues for hours. Today you can book any ticket of any flight in the world at the click of a button. Even hotels booking can be done online. In the field of education computers have simplified the learning process, we have CD’s of reputed faculty, additionally, internet allows browsing any book or tutoring from the experts in the field. You can even solve any query you have. In the field of medicine, computers help doctors in operations, accuracy and clear diagnosis of a disease. Computers also help in data logging, data backup and easy data transfer. Complicated mathematical and statistical  problems can be solved in few seconds. Thus there is no field untouched by computers today. Computers thus have saved our precious time, energy, space and improved the living standards and life of mankind. So Computer is a boon to mankind

INNOVATION AND CHANGE Essay Example | Topics and Well Written Essays - 2500 words

INNOVATION AND CHANGE - Essay Example The organizations which can excel in these activities would be in a better position to fetch a continual competitive advantage over its competitors. The successful and effective utilisation of the inventive technologies and new resources is very much dependent on the capability of an organization to indulge into innovation. However, the introduction of such new technologies can bring in some complex challenges as well as opportunities, leading to considerable changes in the managerial practices to form new organizational environment. As in today’s environment, the organizational and technological innovations are entwined. In the year 1950, Schumpeter considered organizational changes, along with the new processes and products, new markets as the key factors leading to ‘creative destruction’. ... One of the significant issues in carrying out research on innovation is to exactly define the concept, ‘innovation’. There is no need to say that ‘innovation’ is something new or original. Beyond this concept of freshness, the dentition of ‘innovation’ would vary in accordance with academic perspective as well the application of the same. A number of researchers have agreed to the fact that an implied aspect of innovation is surely its usefulness. Hence, it distinguishes the ‘innovation’ from any invention as inventions may not have a practical application. More precisely, as per business sense, it is very much desired that innovation would be contributing to the firm’s performance in one or the other way. There is an ongoing debate whether innovation is a mere process or an outcome of the same. This is significant and may be useful in studying the innovation stages as part of organizational processes. Even, the differences c an be useful to find out at which point the organizations become innovative. Another concern has been raised in defining the ‘innovation’. The innovativeness of any firm can demand the firm to be the first mover in any market or innovator in activities. In the year 1983 Rodgers and after 10 years in 1993, Dowling had said that the firms are required to be among a specific percentage of the adopters to be innovative (Read, â€Å"A Definition of Innovation’). The concept of innovation is pretty wide as there can be various types and stages of innovation and varied level of analysis. In the year 1997, Gopalkrishnan and Damanpour had identified three kinds of innovation: radical versus incremental, technical versus administrative

Prominent causes for the ending of the cold war Assignment

Prominent causes for the ending of the cold war - Assignment Example The research paper investigates leading significant causes that led the end of the Cold War.The primary international relations theories, liberalism and realism, possess contrasting views about the major causes for the ending of the Cold War, ranging from the US’ dominant military power to the Gorbachev’s liberal policies. In reality, the economic stagnation of the Soviet economic in the late 1970s and early 1980s mainly caused the early end of the Cold War In the early 1980s, during the period of Reagan administration, the bitter rivalry reached to such a height that majority of political experts and international relations theorists claimed the possibility of nuclear war between the two superpowers in the nearest future. On contrary, with the unification of Germany in 1989 and the collapse of the Soviet Union in 1991, the Cold War between the global powers ended even before the end of the 20th century. Such a decisive and unusually peaceful end of the Cold War was a surprising outcome from the perspective of modern political science and international relations theories, triggering numerous studies, researches, and theories that speculated various factors and causes that might have led the end of the Cold War Leaderships of Ronald Reagan and Mikhail Gorbachev, democratic and liberal ideologies, and economic factors have all been given as reasons for the ending of the Cold War. In reality, the economic stagnation of the Soviet economic in the late 1970s and early 1980s mainly caused the early end of the Cold War.

Interest Rate Changes in Construction Activity Essay

Interest Rate Changes in Construction Activity - Essay Example Generally the construction activity is sensitive to changes in the interest rates and business cycles in the short term and to population growth and economic advancement in the long-term. This paper intends to present a short report on the short term effects interest rate changes on the construction industry. The behaviour of any economy can be greatly influenced by the monetary policy. It is observed that decisions about official interest rates by the central banks affect economic activity and inflation through several channels which are collectively known as the Transmission Mechanism of the Monetary Policy. According to the Bank of England Paper on the Transmission mechanisms of monetary policy; Changes in exchange rates have a direct impact on the prices of imported goods and services and an indirect impact on the prices and the competitive ability of the products which compete with the imported products/services. The change in exchange rate is likely to affect the prices of those products in the domestic market which uses imported inputs. Thus through the transmission mechanism of the monetary policy, any changes in the official interest rates affect the savings and investment behaviour of the individuals and firms and also thereby affect domestic demand and supply of production and other manufacturing sectors of the economy. Normally following a monetary contraction in the economy, as a result of the changes in the interest rates, the construction sector reaches the trough of the cycle first, while the manufacturing sector reacts little slowly. However the manufacturing sector reacts very strongly than the construction sector. 3.0 Money Supply and Construction Activity: In general construction activity is very sensitive to credit conditions. According to Goh (1998) the amount of mortgage loans has an influence on the demand for residential construction, since house purchases are financed mainly by mortgage loans from banks. The monetary theorists are of the view that changes in money supply cause fluctuations in national outputs and because of the interdependency the disturbances in one sector will be transmitted to other sectors and markets. A review of the different channels of mechanisms reveals that credit is the primary source of money supply to the construction activity. "A restrictive credit supply leads to decreases in demand for real estate, bonds, stocks, and other assets. Since real-estate prices are sticky, ultimately the supply of credit will affect the construction industry." (Raymond Y.C. TSE and John Rafetry 1999) Similarly a contraction in money supply reduces bank lending to all sectors in the economy including property developers and thereby causes a decline in the industry. Any change in money supply will have its impact on the demand for

Supply Chain Management College Essay Example | Topics and Well Written Essays - 1000 words

Supply Chain Management College - Essay Example Tangible benefits include revenue growth, optimized inventory management, etc. Intangible benefits include improvement in quality, improvement in customer satisfaction, and enhanced customer and supplier techniques (Schonberger, 1997). Outsourcing is nothing but getting certain types of the company done by people who are not actually part of the company (Limitedmanagement.com). Usually, companies outsource certain specific works in which the company is not strong to people who are experts in that particular job. Outsourcing is not a new concept in SCM. Global sourcing is now a competitive requirement of doing business. This perceived survival imperative has created an extended supply chain, as to distance and time, which has a menu of supplier and logistics demands. Directing the supply chain, as to costs, performance, inventory, visibility, collaboration and integration is an imperative for corporate success (Limitedmanagement.com). Outsourcing in Supply Chain Management means outsourcing of services that traditionally have been provided in-house. The logic of this trend is that the company will increasingly focus on those activities in the value chain where it has a distinctive advantage and everything else it will outsource. Hence, strategic decisions need to be taken centrally with the monitoring and control of supplier performance and day-to-day liaison with logistics partners being best managed at a local level. A recent survey that was conducted on outsourcing revealed certain interesting facts as under (Craig, 2005): 42% outsource half or more of their supply chains. This is a significant percentage and shows the degree of outsourcing acceptance, development and penetration. While the function or activity is outsourced is broad, 59% outsource supplier management. It also shows recognition that supply chain importance and success begins with suppliers, who can be difficult to manage, especially those thousands of miles away. 56% import some or all of their finished products or materials. This also shows the expanding opportunities for outsourcing of offshore logistics. Failures in Outsourcing There may be failures in outsourcing with relevance to the Supply Chain Management. The reasons for these failures are as follows: Poor project design Lack of metrics or key performance indicators (KPIs) Use of improper metrics or KPIs Not fulfilling expectations of either or both parties No clear lines of responsibility and accountability Inability to evolve the relationship from short term to long term and from static to dynamic (Craig, 2005). Risks involved in Outsourcing Risk and business are terms which are actually inseparable. Outsourcing is not an exclusion of this fact and there are yet certain ways in which these risks can be handled and mitigated. Quantifying and assigning risk is a crucial factor in outsourcing success. As part of this essay, the risks involved in outsourcing are discussed in two different perspectives, one from the buyer

Two State Comparison Finance of Higher Education Research Paper

Two State Comparison Finance of Higher Education - Research Paper Example About two-thirds of states allocate funds for education usually comprising from 10 to 12 percent of the state budget (NCSL 2010). In this work, I compared the Arkansas and Tennessee in their financing of higher education for possible lessons. Formula for state support to higher education. According to ADHE (2010, p. 3), A.C.A â€Å"establishes the process and key components for formula development for funding public institutions of higher education† that the State of Arkansas adopted. Based on ADHE (2010, p. 3), the content of the formula is the principle of providing â€Å"fair and equitable state support to all postsecondary students across the state, regardless of the state institution attended† while recognizing level requirements, equipment needs, unique missions, growth, economies of scale, and other factors. In contrast, compared to Arkansas’ equity-based formula, the formula adopted by the State of Tennessee for funding higher education is outcome and per formance-based. The TSBE (2011, p. 4) pointed this out very clearly when it emphasized a â€Å"productivity and efficiency through an outcomes-based funding formula† for higher education. The TSBE (2011 p. 5) reported that the outcomes based funding was approved for implementation since AY 2011-12 while the performance funding standard was approved for implementation since AY 2010-11. Institutional winners. ... Evaluating Tennessee’s progress on performance or outcome-based for higher education, however, may be too early because Tennessee has just begun their new policy. If outcomes and performance correlate with the income class of the student population, the likely winners in Tennessee will be the institutions catering to students from the rich. Conditions associated with state support for higher education. It follows from our discussion that the condition that should be associated for the state’s continuing support for higher education in Arkansas is that education should be extended especially to those disadvantaged by family income. However, there is no data available in the documents reviewed by this work suggesting that such a condition was imposed on the schools receiving state support in Arkansas. It also follows that the condition that should be associated for the state’s continuing support for higher education in Tennessee is improvement in educational perfor mance. However, similar to Arkansas, there is no data available in the documents reviewed by this work that such a condition was imposed in the schools for higher education in Tennessee. Trend on state support for higher education in the last five years. According to the CSEP (2009c), the ten-year budget change in the appropriation of state tax funds for the operating budget of higher education in Arkansas has been a positive 54.3%; the two-year change was 9.3%; the five-year change was 28.6% although the one year change was a negative 0.4%. Given the two-year change in state spending for higher education at 9.3%, the percentage change for Arkansas State spending for community college spending rose by only 9.0% between 2007 and 2009 (CESP 2009c). Nevertheless, based on

Stigma and Discrimination in schizophrenia Essay

Stigma and Discrimination in schizophrenia - Essay Example Discrimination may be defined as the action or treatment based on stigma and directed towards the Stigmatized (Bunding, 1996). Stigma and discrimination are highly associated with the Schizophrenia as it is a psychiatric condition that describes a mental disorder characterized by deviation in the expression of truth and / or by significant social or occupational dysfunction. Stigma and discrimination resulted by schizophrenia is mainly due to unawareness among the people about the disease. Some investigators found that the stigma operated by schizophrenia may result in deviated behaviour and violence which is very dangerous (Link et al., 1992; farrington, 1994; Link &Stueve, 1995; Appelbaum et al., 2000). Schizophrenia is reported to afflict 1% of the worlds population (U.S. Department of Health and Human Services, 1991), where as schizotypal personality disorder afflicts 2–3%. The stigma and discrimination caused by schizophrenia was confirmed by several research workers (Poulton et al, 2000; Cannon et al, 2002). Earlier studies and reviews of worldwide-published research mainly compared the incidences of the stigma and discrimination due to illness in urban and rural geographical regions (Haroutunian et al., 2006, Paz et al, 2006 and Skosnik et al., 2006). However the past studies didn’t focus much on multifaceted stigmatization of schiz ophrenia and hence the present investigation has been performed to analyse the stigma and discrimination associated with schizophrenia in more integrated manner. This was planned to answer the following questions. The sample size of the population (N) is 300. The family members of the schizophrenics residing in Mumbai, India were interviewed on nature and causes of stigma, most common forms of stigma, common source, removal probability, consequences, common management strategies, method of information about

Two Million Minutes Essay Example | Topics and Well Written Essays - 500 words

Two Million Minutes - Essay Example This is providing the Indian and Chinese students with an edge over the American students academically, and is contributing to their fast economic growth. This comes as a challenge for the US. In order to cope with the future challenges, it is imperative that creativity is encouraged at every level. Even the five and six year old Indian students are so clear about their ambitions and have stunningly high career aspirations. The highly intellectual, engaging, and yet funny personalities of the Indian professionals can be attributed to their school system. Indian students in the middle school are significantly advanced as compared to the American students at their level in school. Indian students graduating from high schools are two to three years ahead of the American high school graduates with respect to skills and knowledge. Although I consent with Bob Compton for the most part on his stance over the issue he has raised, yet I think that his argument was not sufficiently strong. According to Bob Compton, math and science are valuable because these subjects help the students become skilled professionals so that they can earn good money in the high tech industry. The aspect overlooked by Bob Compton is the value and significance of these cognitive subjects to the society as a whole outside the sphere of economics. The issue that the US government and the concerned authorities in the US need to target is the quality of education provided in the schools in the US. It is good that students in the US are allowed more freedom and variety to choose their profession from. Students from India and China are not very advantaged in this respect. However, the curriculum selected for the different levels of education in the US lacks the depth and elements that are required to enable the American students to compete wi th the students of the growing economies intellectually. Another fundamental element that lacks in the US and that provides

Developing and Presenting a Strategic Plan Research Paper

Developing and Presenting a Strategic Plan - Research Paper Example ? time, the company has gone through rapid growth and it became a powerhouse with yearly worldwide production facility of 117 million square meters of ceramic and porcelain tiles (RAK, 2015). In addition to this, production capacity for sanitary ware is 4.6 million and the annual turnover is of US$ 1 billion. The company is a true global leader and a jewel in the manufacturing industry of entire Middle East (Superbrands, 2014). It received the Super brands awards for the sixth consecutive year which shows how well it is performing in the ceramic lifestyle category. 2. Gres Procellanato: RAK Ceramics produces numerous glazed and unglazed porcelain having different types of finishing touches. For example, polished, stones, mosaic, rustic etc. These are ideal for both homes and offices. RAK Ceramics began its legacy with a vision to meet world standards for good quality. Over the period of twenty years, the company has further built on its vision and aims to be an innovative leader in the ceramics’ category (RAK, 2015). The mission of the company is to responsibly and knowledgeably deliver eight core values. These are: Mahmood (2012) suggested that the company was able to maintain its position as the number one position ceramic producer of the world for two consecutive years. This shows how well the management is working in line with the vision and mission. RAK Ceramics aims to reach the highest heights in the field of ceramics by producing hi-tech lifestyle solutions. The company wants to be the most preferred option around the world for tiles and ceramics. The company believes that excellence is well embedded into the system and it strives to achieve excellence in technology. In addition, the company refers to excellence in technology as the ‘Organizational DNA’ with which it envisions to achieve the hallmark of success (Annual Report, 2010). The internal analysis of a company includes the company’s strengths and weaknesses. This section would closely

Surving Greenscape at Hard Time Essay Example for Free

Surving Greenscape at Hard Time Essay Robbins, S. , Organizational Behavior 2. Buchanan, D amp; Huczynski, A. , Organizational Behaviour 3. Mullins, L. , Management and Organisational Behaviour| Week 6| Feedback sessionFeedback on LO2| | Week 7| Motivation, what is motivation, motivational theories, critical assessment of motivational theories, reward and punishment| Books, Lecture Slides/Notes, Case Studies, Assignment-related resources| Week 8| Understanding Groups, what are groups, formation of groups, formal and informal groups | 1. Robbins, S. , Organizational Behavior 2. Buchanan, D amp; Huczynski, A. Organizational Behaviour 3. Mullins, L. , Management and Organisational Behaviour| Week 9| Team Development, types of teams, developing teams, why teams are not groups| 1. Robbins, S. , Organizational Behavior 2. Buchanan, D amp; Huczynski, A. , Organizational Behaviour 3. Mullins, L. , Management and Organisational Behaviour| Week 10| Feedback sessionFeedback on LO3amp;4| | Learning outcomes Outcomes| Assessment requirements| LO1 Understand the relationshipbetween organisational structure and culture| 1. 1 compare and contrast different organisational structures and culture1. explain how the relationship between an organisation’s structure and culture can impact on the performance of the business1. 3 discuss the factors which influence individual behaviour at work| LO2 Understand differentapproaches to management and leadership| 2. 1 compare the effectiveness of different leadership styles in different organisations2. 2 explain how organisational theory underpins the practice of management2. 3 evaluate the different approaches to management used by different organisations| LO3 Understand ways of usingmotivational theories in organisations| 3. discuss the impact that different leadership styles may have on motivation in organisations in perio ds of change3. 2 compare the application of different motivational theories within the workplace3. 3 evaluate the usefulness of a motivation theory for managers| LO4 Understand mechanisms fordeveloping effective teamwork in organisations| 4. 1 explain the nature of groups and group behaviour within organisations4. 2 discuss factors that may promote or inhibit the development of effective teamwork in organisations4. 3 evaluate the impact of technology on team functioning within a given organisation. Indicative resource materials Textbooks Buchanan, D amp; Huczynski, A. , Organizational Behaviour Mullins, L. , Management and Organisational Behaviour Brooks, I. , Organisational Behaviour, Individuals, Groups and Organisation Bloisi, W. , Cook, C. , and Hunsaker, P. , Management and Organisational Behaviour Journals Academy of Management Journal (Academy of Management) British Journal of Management (John Wiley and Sons) California Management Review (University of California, Berkeley) E uropean Management Journal (Elsevier) Harvard Business Review (Harvard Business Publishing) Journal of General Management (Braybrooke Press Ltd) Journal of Management Studies (John Wiley and Sons) Management Today (Haymarket Business Media) MIT Sloan Management Review (Massachusetts Institute of Technology) Websites www. businessballs. com HR and Organisational Behaviour articles and links www. changingminds. org Useful articles on strategic change by leading theorists www. mindtools. com www. 12manage. com www. cipd. co. uk www. incomesdata. co. uk

Guided reading

Guided reading Guided reading takes place when a child reads out loud to an adult, in class most probably the teacher, or any other proficient reader. He is also given feedback about this. The teacher supports small groups of beginning readers based on childrens abilities and needs. This grouping is done after continuous observation and assessment by the teacher. The books chosen for the sessions which are called â€Å"levelled readers† [1][1] match the childrens ability level. Whilst being interesting and motivating, they should meet the objectives for the group. This way, levelled reading moves away from the one size fits all approach to reading where the entire class reads the same book. Rather, it is more personalised and gives each child the opportunity to develop at his own rate. The teacher monitors the childs progress and helps him learn to read. The level of the book can be increased as children progress. There might still be some children who go beyond the assigned book level. As emphasised by Saunders (n.d.), it is very important that teachers do not restrict children to the book level they are at. Still while it is important for children to be challenged in their reading, it is equally important that theyare given the opportunity to read at a level they feel comfortable. This helpsthem be more enthusiastic to read and more likely to take on challenging reading themselves which is what guided reading aims to achieve. Texts which would have previously been read should also be available so children can reread them on their own, with others or at home as they become fluent and confident readers. Guided reading helps children be more positive towards reading. They start making more sense of what they read and be more aware of the language used and the concepts in the text. Clidas (n.d.), emphasizes that guided reading enables beginning readers to take on more responsibility. They are taught to tackle new vocabulary using strategies they have already learnt. Both good and struggling readers benefit from guided reading. Gagen (n.d.) reports research [2][2] showing that children who read out loud in guided reading sessions not only become more fluent and able to recognize words, but also have a higher comprehension level. During guided reading the child becomes more attentive to details and expands his vocabulary repertoire. He can also be helped to identify weaknesses and strengthen particular skillswhich help him with reading and understanding the meaning of words. Language conventions like punctuation are presented in a context that matches the childrens reading ability. Children are also given the opportunity to memorise and recognise high-frequency words as well as understanding the concept of sequencing in a story; the beginning, middle and ending part. Above all, guided reading offers a wonderful opportunity for both the child and the fluent reader to share the joy of reading a story together in a supportive environment. References Clidas, J. (n.d.). Guided Reading with Emergent Readers. Bebop Books. Craig Low: NY. Retrieved March 2, 2010, from www.bebopbooks.com/images/pdfs/intro.pdf Gagen, M. (n.d.). The Importance of Guided Reading. Retrieved March 2, 2010, from http://www.righttrackreading.com/guidedreading.html Guided Reading. Retrieved March 2, 2010, from http://cksec.org/index2.php?option=com_docmantask=doc_viewgid=50Itemid=80 Guided Reading. Retrieved March 2, 2010, from http://wwwfp.education.tas.gov.au/English/guidedread.htm Holly, J. (n.d.). Compendium of Instructional Strategies. Retrieved March 2, 2010, from http://home.earthlink.net/~jhholly/guidedreading.htm Kennen, E. (August 11, 2007). Guided Reading Activities. Retrieved March 2, 2010, from http://primary-school-curriculum.suite101.com/article.cfm/guided_reading_activities Saunders, B. (n.d.). Advantages of Levelled Book Reading. Retrieved February 25, 2010, from http://www.wordsplural.com/wordpress/learn-words/leveled-book-reading/ University of Arkansas at Little Rock Training Center ( 2003). Guided Reading. Retrieved March 20, 2010, from https://www.msu.edu/user/tarjason/What%20is%20Guided%20Reading.pdf [1][1] Saunders, B. (n.d.). Advantages of Levelled Book Reading. Retrieved February 25, 2010, from http://www.wordsplural.com/wordpress/learn-words/leveled-book-reading/ [2][2] National Reading Panels Teaching Children to Read: Summary Report www.nationalreadingpanel.org/publications/summary.htm cited in Gagen, M. (n.d.). The Importance of Guided Reading. Retrieved March 2, 2010, from http://www.righttrackreading.com/guidedreading.html

A Chinese Multinational Computer Hardware Marketing Essay

A Chinese Multinational Computer Hardware Marketing Essay Lenovo Group Limited is a Chinese multinational computer hardware and electronics company with its operational headquarters in Morrisville, North Carolina, United States and its registered office in Hong Kong. Its products include personal computers,  tablet computers,  mobile phones, workstations,  servers, electronic storage devices, IT management software and  smart televisions (Wikipedia, 2012). Lenovo is the dominant supplier of computers in Mainland China; however,  current economic system is transferred to be more globalised, integrated and interdependent. Thus for many enterprises or just like Lenovo, to have a plan on the international expansion strategies is of the essence. This report will analyse Lenovo PC businesss marketing mix and marketing strategy through environment, target market, positioning, and 4P. Brand History and Evironment 1.1 Brand History In 1984, with an initial capital outlay of only RMB200,000, (US$25,000) Lenovos founding chairman Liu Chuanzhi, together with 10 like-minded colleagues, launches the New Technology Developer Inc which was named Legend at that time (Lenovo Company History, n.d.). By 1989, now known as Hong Kong Legend has branded out into motherboard manufacturer and it has changed its name to Lenovo and launched itself on the Hong Kong Stock Exchange in 1994 (Malone, 2004). In 1996, Legend became the market share leader in China for the first time and introduced the first Legend brand laptop to consumers. In 2005, Lenovo completes the acquisition of IBMs Personal Computing Division, making it a new international IT competitor and the third-largest personal computer company in the world (Lenovo Company History, n.d.). According to the data, Lenovo has become the worlds second largest supplier of  personal computers  during the third quarter of 2011, which held around 13.5% of the worldwide compute r market as of October 2011 (Conn, 2011). Today, Lenovo is a global corporation with significant operations on six continents and operating in more than 60 countries and selling products in 160 countries (wikipedia, 2012). 1.2 Internal Environment Figure 1 Marketing Environment Competitive Economic Macro-environment Micro-enviroment Political-Legal Technological Social-Culture Competitors Customers General Public Distributors Suppliers Internal environment Men Money Machinery Materials Minutes Started from a square room, only 11 individuals Lenovo Group, currently has more than 10,000 employees. Facing with rapid development of the internet, April 2000, Lenovo Group restructured the whole company, from the division as the core system to a subsidiary of the core change in the system. Today, Lenovo has the most advanced technology in China, the high-level professionals, and abundant capital support, for example, its gross profit margin improved 11.7 percent in 2011 (Lenovo, 2011). Meanwhile, the Lenovo Groups management level has been committed to developing the development strategy, implementing the management philosophy, maintaining and carrying forward the corporate culture, in order to make the Lenovo to become a long-term, large scale high-tech enterprise. 1.3 Micro-Environment 1.3.1 Bargaining power of suppliers PC belongs to sophisticated instrument; therefore, the worldwide major CPU vendors are only two: AMD and INTEL. So the CPU suppliers has a strong bargaining power. On the other hand, there are many hardware providers in Chinese mainland, so for Chinese PC market, the local brand Lenovo has obvious advantages. 1.3.2 Bargaining power of buyers Because more and more PC brands can be chosen by consumers in global market, consumers have the ability to replace a companys products with the goods or services from a competing firm. 1.3.3 Potential new entrants and Threat of substitute products Because the cost of entering the PC market is high and the PC industry require the patent as a basis to develop the company, the threat of new entrants can be moderate. Additionally, the product like smart mobile phone may become substantial product for PC. It has many functions like PC which bring the large value to the customer. However, in the short term, it has little impact on Lenovos marketing strategies. 1.3.4 Rivalry among competitors In Chinas PC market, Lenovo is the number one PC vendor, which occupies the largest proportion of Chinas PC market share. Overall, rivalry is moderate in China. However, facing with HP, Dell, and Acer etc. in global market, Lenovo has to enhance the function of its PC products and the quality of sevices in order to gain competitive edges in some specific markets. Figure 2 illustrates the market share in U.S. PC market during the third quarter in 2012. Figure 2 Preliminary U.S. PC Q3 2012 Market Share by Vendor Chart by  The Mac Observer  from IDC data 1.4 Macro-Environment 1.4.1 Political-Legal environment In the 1980s, Chinese Academy of Sciences invested a lot of money when Lenovo needed financial support to develop itself. Indeed, Lenovo has a strong political background in China and it has been regarded as the birthplace of Chinas computer technology. Additionally, as a global company, Lenovo has to comply with unfamiliar laws and regulations. 1.4.2 Economic Environment Firgure 3 Lenovo RD Center in ShenZhenWith the increase income of Chinese consumers, people increasingly like to put money in hi-tech products, such as laptop, digital camera, and smart mobile phone. However, in global market, with the deepening of European debt crisis, the global economic are facing deflation and the unemployment rate are shotting up. Consumers wil be more prudent to make decision in purchasing. 1.4.3 Technological Environment Chinese Academy of Sciences which has 1,800 talents in From Wikipedia, the free encyclopediathe field of computer technology can povides efficient and effective support to Lenovo during RD process (Wikipedia, 2012). A prevalent trend that some hi-tech companies have cooperated with PC firms, such as HuaWei and Cisco, improving the existing products and offering better customer service challenges the PC leader of Chinas market. 1.4.4 Social-Cultural Environment To remain competitive, Lenovo must be sensitive to societys demographic shifts and changing values. However, in the global PC market, because the characteristics of the population, values and attitudes of consumers, and lifestyle are various, it is difficult to satisfy every consumer. Additionally, raising the awareness of consumerism is important to current companies. 1.4.5 Competitive Environment The competition of hi-tech products is very fierce in global market. Lenove are facing with some outstanding company, such as Apple, HP, and Dell. The products from different companies with various distinguishing features attract consumers to buy, which increase the level of competition. Furthermore, the indirect competition also has an impact on this market, such as smart mobile phone and iPad, because Wi-Fi makes the Internet available via radio waves and can be accessed at any number of public hot spots. Target Market and Positioning 2.1 Target Market Market segmentation is an inevitable trend in a mature market. The target market for a product is the specific segment of consumers most likely to purchase a particular product. Marketers should try to isolate the traits that distinguish a certain group of consumers from the overall market, in order to serve consumers and maximize the profit. 2.1.1 Geographic Segmentation From 2009 to 2012, Lenovo divided the overall market based on mature market and emerging market. However, from January 2012 onward, Lenovo gave up this method of market segmentation, while Lenovo divided the global market into four parts: Chinese market, North American market, EMEA market (Europe, Middle East and Africa market) and Asia Pacific Latin American market. In this four parts, Chinese market has a large number of population, which means great potential for profit growth. In contrast, North American market is relatively difficult to enter, because it is a mature market and consumers are loyal to former brands, such as Dell and HP. Overall, Lenovo combine its marketing efforts for countries and regions that share similar population and product-use patterns instead of treating each country or region as an independent segment. 2.1.2 Demographic Segmentation Gender: the purchasing habit of women can not be overlooked in PC market, because most woman buyers focus the stylish appearance and lightweight portable design rather than the computer performance, such as software and hardware. Age: tweens and teens usually use their computer for study and online game, while Generation X use their computer for work and social contact. Lenovos two main PC products ThinkPad and IdeaPad are different. Specifically, The IdeaPad design marked a deviation from the business-oriented  ThinkPad  laptops, towards a more consumer-focused look and feel (Jackson, 2008). Income and Expenditure patterns: because the income directly determine the purchasing power of consumer, Lenovo PC products are distributed across low end market, mid-range market and high end market. Figure 4 ThinkPad logo and IdeaPad logo From Lenovo official website 2.1.3 Psychographic and Behavioural segmentation Lenovos marketers quantify aspects of consumers personalities and lifestyles to create goods and services for a target market. For example, Lenovo products advertisements are different in Mainland China and America. Because consumers in China focus on the performance of the product while American consumers focus on the spirit that the product convey. Furthermore, most Chinese PC consumers like comparing goods before taking money form their wallet, while European consumers prefer to pursue high-quality product and to make decision quickly. 2.2 Positioning From the view of laptop market structure, business market account for the largest proportion of laptop market share, especially in government, manufactoring industry, school and university, and financial industry. From the view of sales, mid-range market is the most important part while the sales in low end market increase rapidly. The target market selection of Lenovo PCs is based on market size, development prospects, business goals and competitive advantages. To maintain the leading position in the Chinese market, Lenovo PCs must be on the market for comprehensive coverage. Specifically, Idea-branded focus on individual and family consumer market with low price and stylish design, which targets to low end market. While Think-branded focus on medium and small business, not-for-profit organizations, which is committed to provide a stable, safe, and high-quality computer product. Furthermore, because of the acquisition of IBMs personal computer business, Lenovo have the ability to en ter the high end business market. IBM PCs regard the high end of key account market as the target market. The distinct level of Lenovos marketing positioning helps distinguish its products from those of competitors and provides a basis for marketing communications. Marketing Mix Variables 3.1 Product Strategy Lenovo targets clearly its product strategy at the diversification development in such a new information era. Lenovo leads the PC industry in product innovation and it mainly focuses on PC business. Therefore, we divide products of Lenovo into two parts: laptop and desktop. 3.1.1 ThinkPad IdeaPad ThinkPad were originally an IBM product, which is line of business-oriented laptop computers known for their boxy black design (Wikipedia, 2012). ThinkPad series is made up of T series, X series, L series, W series, and ThinkPad Edge and each of them has their own feature. Specifically, T series is the most popular ThinkPad because of its performance and portability; X series is the thinnest and lightest with the longest battery life; L series is the green choice for professionals; W series is defined as a portable workstation. The IdeaPad line of consumer-oriented  laptop computers  was introduced in January 2008. The IdeaPad is the result of Lenovos own research and development (Wikipedia 2012). IdeaPad consist of U series, Y series, Z series. Specifically, U series is a stylish choice for everyday use; Y series design for gamers, movie buffs and audiophiles; Z series has a balance of price and multimedia features. 3.1.2 ThinkCentre IdeaCentre There are two series of ThinkCentre: ThinkCentre Edge Series (stylish, business-class) and ThinkCentre M series (sophisticated space-savers, dependable business partners). ThinkCentre is a system that combines reliability with ease of use. The marketing concept of ThinkCentre is You name the challenge, well bring the solution. IdeaCentre were described by HotHardware as being uniquely designed, with users needing to gaze on each one to see which design would look best in your place.(Willington, 2011). Indeed, IdeaCentre desktops come in all shapes and sizes.   Theres the skinny all-in-one that hides its working bits, the tiny nettop no larger than a book, and the regular desktop that traditionalists will view with satisfaction. Figure 5 Lenovo IdeaCentre 3.1.3 Service and Warranty From hothardware.comLenovo services is various depending on different kinds of customers. For example, Lenovo offers a comprehensive portfolio of value-added services that support the full lifecycle of Lenovo assets to large enterprises while Lenovo offers warranty support services and accidental damage protection to personal and home. 3.2 Promotion Strategy Lenovos prior goal is to create a new and successful international brand by the advantageous promotion of IBM; therefore, advertisement is the best option for this goal. Then promotional activities are also in effective and direct ways. 3.2.1 Advertising Lenovos personal computer mainly targets some individual clients made up of personal and home groups, and some small-and medium-sized enterprises. Therefore, the advertisement should be designed differently according to different segments. However, IBM aims at high-level computer market oriented to large organization for commercial functions. Therefore, advertisement strategies for ThinkPad are designed in an orientation of commercial application. Because consumers in China focus on the performance of the product while American consumers focus on the spirit that the product convey, the style of Lenovo advertisement is different globally. 3.2.2 Personal Selling The marketing strategies for individual users and large enterprises are different in requirements to sales person. As for individual users, what sales person need are a full set of materials of new products, like specific introductions, on-site demonstration disc, some certifications, and some samples. In addition, the training offered to salesperson is necessary including sales technologies, products knowledge, and companys regulation. In contrast, for the large enterprises, Lenovos salespersons play pivotal roles in promotion. Because they do not only promote products, but also perform necessarily in public relations, sales, training, commerce and customer services. 3.2.3 Sales Promotion Public Relation Because of two different product orientations, they will be differentiated in promotional activities. Personal and home groups consumers will mostly buy from stores or agents, and their purchasing behaviors are readily influenced by promotional activities. Therefore, users promotional activities are more effective for this type of users. However, ThinkPad goes oppositely since its users are mostly large enterprises commercially, and they unlikely go into some stores to buy a ThinkPad. Therefore, promotional activities will not work the same effectively as individual users do. Thus some special activities will introduced, such as inviting them to products exhibition or new products training, trial for new products for VIP clients, or organizing some member club to promote new products by conference, traveling, or sightseeing to enhance brand images and improve the knowledge or ThinkPad products. It is worthy mentioning that Lenovo was an official computer sponsor of the  2006 Winter Olympics  in  Turin,  Italy, and the  2008 Summer Olympics  inBeijing. In July of 2012, Lenovo and the National Football League (NFL) announced that Lenovo had become the NFLs Official Laptop, Desktop and Workstation Sponsor. 3.3 Pricing Strategy The objective of Lenovo is to capture a substantial market share and attract more and more buyers to buy its products. Lenovo pricing stratrgy is based on offering the consumers high quality at low price as well as competitor pricing. Lenovo has always maintained a product mix such as bread and butter products like 3000H series and high end products like ThinkPad and ThinkCentre, which helps Lenovo develop a vast range in its prices. The pricing of some models in America market are as follows: Lenovo  Y Series Laptops are priced  from $600- 1000 Lenovo U  Series  Laptops  are  Priced from  $500- 800 ThinkPad XZ series are priced from  $1000- 2000. Obviously, the laptop price is so competitive in current commercial situation that it should be considered at the first place of production based on a short lifecycle in high-technology industry. Therefore, perception value pricing of Lenovo is adapted to gain an acceptable profit. The middle and high-level Lenovo products are priced to compete in market, therefore, the price of these products should be referred to competitive products. Indeed, For comparable products, Lenovo priced its products at about two-thirds of foreign-made PCs (Xie, 2004, p. 412). In order to maintain the largest share and leader position in Mainland China and remain competitive in global market, Lenovo is a market follower after Dell and HP and this pricing strategy can allow them to ensure values as well as the optimal price of the products. Additionally, Lenovo constantly offers discounts on its  products through its showrooms and online purchases which are often in the range of  25-30%. Also there are many coupon codes and promotional codes available on all product models which add to the total discount. 3.4 Place Strategy 3.4.1 RD Center and Marketing Center Because HongKong is a global center of intermediary trade, it has a more perfect and more complete market in information channel than Chinese mainland. So Lenovo established the RD center and marketing center in Hongkong, in order to acquire the timely market information and technology information and thus shorten the product development cycle and closely follow the international trend. 3.4.2 Wide Coverage A direct marketing strategy is implemented to target the new industry and new big organization. However, the combined channel modes of retailors and agents are basically applied in individual buyers. The market Lenovo targets is not only China, but also other countries. The scope and extension it covers is featured to be in large quantity, wide distribution, and diversity of channels. Therefore, Lenovo choose intermediate channels like provincial retailors or regional wholesales in order to occupy a greater market. 3.4.3 Outlets and Sales Channel Most PC buyers purchase their products through retailer. Lenovo find that Internet buying is convenient for customers to compare products, specifications, prices and after-sales services. Some loyal customers like to buy products in Lenovo specialty shops. Today, Lenovo has the excellent distribution channel consist of 6,000 retail outlets in China that nearly impossible for foreign and even most domestic competitors to replicate. Figure 6 lenovo specialty shop From File Photo/ China Times 3.4.5 Transportation and Stock Level Modern logistics is important to Lenovo, that is say, Lenovo transportation is based on customer needs, carrying the products form supplier to demand side with the most economical cost. From 1995, Lenovo began to implement SCM system (Supply China Management). In 2004, Lenovo carried out VMI mode (Vendor Managed Inventory), thus almost 90% inventory were outsourced to Third-party logistics firms. 4. Cohesive Marketing Mix The 4Ps strategies of Lenovo forms a cohesive marketing mix in an effective and innovated way. Lenovo is transcendent in a vision of its market orientation and products innovation. It develops a systematic strategy with a good combination of two different brands in different levels. By definition, Lenovo improves its products designs and quality to reach an international level in order to meet the requirements of PC users all around the world. Regarding to its market orientation, Lenovo covers low level, medium level, and high-level products, targeting various users ranging from individuals to large enterprises. The pricing is also tactically different in different levels, so that Lenovo products can reach different users from personal utility to commercial application. In addition, it also optimizes different distribution channels and lowers the cost of producing by different segmentations of personal computer users by an application of direct market penetration to individuals and c ombined marketing channels to those large enterprises. Therefore, the promotion should also be designed in a different ways, from advertisement to salesperson training. The market mix of Lenovo successfully integrates product, price, place and promotion strategies in its market orientation and its maximum profits. Only in this way, can such a growing Chinese brand enter an international market to compete with its innovation and creation. 5. Target Market and Marketing Mix Variable There are many methods to segment the overall market. After that, the company will choose the appropriate market as their target market. As to Lenovo, from 2009 to 2012, Lenovo divided the overall market based on mature market and emerging market. However, from January 2012 onward, Lenovo divided the global market into four parts: Chinese market, North American market, EMEA market (Europe, Middle East and Africa market) and Asia Pacific Latin American market. Specifically, in mature market like North America, Lenovo covers low level, medium level, and high-level products, targeting various users ranging from individuals to large enterprises. Additionally, Lenovo is a market follower after Dell and HP and this pricing strategy can allow them to ensure values as well as the optimal price of the products in North American market. In contrast, Lenovo attack emerging market, such as Kenyan market, with cheap PCs, and the product range is fewer than American market. Furthermore, The Group s PC business across the mature markets are facing challenges in the retail channel due to significant slowdown in consumer demand. On the other hand, Lenovo begin to set up more specialty shops in Africa and Latin America, because people there dont adapt to online shopping and the demand from enterprise and government is low. Overall, Lenoovos target market will be considered when making decision about the four marketing mix variables. 6. Positioning Strategy Facing the volatile market and ever-shifting needs of customers, Yang Quanqing (2001), Chief Executive Officer, said that Our Protect and Attack strategy is working and will continue to guide our execution. Lenovo aims to extend the leadership position and increase profitability in China and relationship business in mature markets. In contrast, in emerging markets and transactional sales in mature markets, Lenovos focus will be on capturing growth. Although in recent years, Lenovo aims to extend the business beyond the traditional PC arena and to capture opportunities globally in the rapidly growing areas including mobile internet, smart TV, etc., the PC business remains as the Lenovos core business and Lenovo consistently accelerate the growth and expand market share by delivering quality products to customers around the world. Lenovo outgrew the worldwide PC market in unit shipments, and gained market share across all geographies, products and customer segments, making it the worlds fastest growing PC company. Lenovo divides its PC brand into two parts: Idea-branded and Think-branded. Specifically, Idea-branded focus on individual and family consumer market with low price and stylish design, which targets to low end market. While Think-branded focus on medium and small business, not-for-profit organizations, which is committed to provide a stable, safe, and high-quality computer product. The positioning strategy of Lenovo PC business is very effective. The company saw a record high in sales and market share despite an ongoing downturn for the overall PC industry. Based on data from IDC, Lenovo held  15.7 percent of the global PC market by November 2012, its highest market share ever. 7. SWOT Analysis 7.1 Strengths Lenovo is the leader in chinese PC market, accouting for over 30 percent market share. Under the support and protection of government policies, Lenovo can focus on product research and marketing. There are about 6,000 Lenovo retail outlets in China that nearly impossible for foreign and even most domestic competitors to replicate. Globally, after the acquisition of IBM PC division, Lenovo brand image has been enhanced. More and more overseas customers are willing to purchase Lenovo PC products. Lenovo has the excellent distribution channel not only in china but also all over the world. 7.2 Weaknesses Globally, the single marketing channel leads the products and services mainly sold by monopolized stores. Lenovo does not has its own core technology and it has to follow Intel trend. Too many staffs lead to the overstaffed orginizational structures. The human resource, technology, and capital need to be intergrated after the acquisition of IBM PC division. 7.3 Opportunities PC market is dynamic. prompt response to market changes and solid execution with a clear vision are crucial to continued growth of Lenovo. There is a potential for great development in Chinese market and other emerging markets. 7.4 Threats Acer, Dell and HP are the main competitors in global PC market. Today, there are too many cheap PC products appearing in the world and the market protect in some countries is strong. In addition, some smart mobile phones like iPhone can become the substitute. 8. Conclusion 8.1 What Is the Company Doing Well Liu Chuanzhi (2011), the chairman of the board, stated that we will continue to invest in innovation, marketing, and branding to protect our core business and drive growth through attacking. Four parts have been considerated in making decision in Lenovo: credibility, differentiation, product life-cycle, and evolution. Specifically, first of all, Lenovo is the leader in Chinese PC market, and the brand recognition and traditional reputation of Lenovo are very good in China. In global market, from 2005 to 2010, the Group used IBM logo optimally to build brand Lenovo, which led Lenovo to be known by overseas customers. Second, the differentiation of PC products in performance, style, and services make Lenovo have the ability to deliver the high quality, reliability and durability to meet various of customers demand. Third, every product has its own lifecycle. Facing with this problem, Lenovo delicates some new product strategies in light of the lifecycle as follow: improve products desi gn and products innovation, decrease of product costs and optimize the distribution, and integrate service system and develop the service quality. At last, The PC market is expected to experience more and rapid evolutions in the future. Lenovo continues to leverage spirit of innovation and history of technological breakthroughs to into new product categories and drive future growth. In addition, Lenovo actively took step in asserting its position as a global leader by launching its new global branding campaign. Known as Lenovo: For Those Who Do, the campaign captures the essence of who we are as a company, and the customers we serve. Lenovo does more than just build technology; it creates engines for the worlds doers and the mind-blowing things they create. The Groups breakthrough products are made to serve people on the quest to build whats next. 8.2 Suggestion Lenovo do not have its own core technology in PC business, which means Lenovo have to highly rely on CPU vendors like Intel and AMD. Therefore, in oreder to maintain market share and competitive advantages in global market, Lenovo should allocate more money to technological innovation and product upgrade. Other than that, Lenovo can copy Dell success model, which Lenovo can invest in special computer for certain industry, such as financial industry, education industry, in order to expand the coverage of the products. Lenovo pricing stratrgy is based on offering the consumers high quality at low price as well as competitor pricing. However, in recent years, more and more individual and family buyers reflect that there is price discrimination existing between Chinese market and North American market. Chinese market is Lenovos test bed. Most new products will be evaluated in Chinese market before selling abroad. However, Lenovo can not use its leadership in PC market to make money, regardless of consumers profit. In mature market, the Groups PC business are facing challenges in the retail channel due to significant slowdown in consumer demand; therefore, Lenovo should set up online-sale network and develop and maintain the relationship with the suppliers,distributors, and large enterprises. Although the brand image has been enhanced in recent years, especially after the acquisition of IBM PC division, Lenovo should continue to emphasize the global concept of product design and implement Protect and Attack strategy which protects the core business in China and relationship business in mature markets while attacking high-growth opportunities in emerging markets.

Welcome To Hell :: essays research papers

We'll give you a free t-shirt if you fill out this credit card application... You can drive home in this brand new car, with no payments until 2000... It's so much easier to not worry about these details. We'll take care of them for you. All we ask is that you send in your payment every month like a good slave.No, no, don't read books. Libraries are closing more and more everyday anyway because they're obsolete, now superseded by television. That concept we taught you in grade school called "literacy" was just a lie, just like everything else we crammed down your throat. We just want to make life easy for you! We'll even give you pretty pictures and animation to protect you from that mean computer! Just you don't worry about that. We'll manage all the details for you for the low, low price of $99.95.The less you know, the better off we are. Job security. Think we're stupid? We are, but we can bullshit our way onto your desktop, because you're even stupider than we are. The truth is, you never knew you had a choice. You probably wouldn't even know there was such a thing as software, without which the computer can't operate, if it hadn't been for our constant reminders that you can upgrade the crap we sold you for the low, low price of $79.95. But it's worth it because you get a 30% increase in performance. That will actually impress you because we're competing with ourselves here.It's actually not that hard. After a late night and a hang over, we quickly code this crap and hire graphics professionals to candy coat it. Then we break anti-trust laws and cut every corner possible to shove it down your throat. Once we've got you convinced that we're the only people who make software, then we just have to make our code a little bit better, which isn't difficult considering how shitty it was in the first place, and then sell it to you again! The greatest part about this deal is that you'll buy it!We know that and we use it to our advantage, destroying all possible competition by using what we call Fear, Uncertainty, and Doubt and we whisper little messages to you that you don't want the competition because it's "not well supported," which is just our fucked up way of saying that we've got everyone brainwashed into thinking that we're the only option.

Roswell :: essays research papers

For fifty years the unexplained air craft wreckage found outside Roswell, New Mexico, has been in the center of on-going speculation about alien life forms and US Government and Military cover-ups. It is my personal belief that extraterrestrial bodies are present in this Universe and have landed on earth. There is more evidence pointing to the fact that there are aliens present in the universe as proved in this essay. Retired military officials will admit to there being extraterrestrials being present on earth. An excellent example of this is what happened in Roswell, New Mexico, in 1947. When the US Government and Military first found the wreckage of an unidentified aircraft they issued a press release stating that they had come into possession of an Unidentified Flying Object. The present US Government have passed the Roswell incident off as a closed case - their investigations declared the incident to be nothing more than a crashed weather balloon from the top secret Project Mogul and the alien bodies merely to be crash test dummies. This essay will argue the point that there is other life in the Universe and that the crash landing at Roswell in 1947, was an alien space craft and not a weather balloon. Leading up to the 'Roswell Incident' UFOs were spotted all over New Mexico and the mid-western coast line. On July 1 of 1947, an Unidentified Flying Object appeared on the radar screens of surrounding airforce bases. People also saw these objects in the skies that night and the next. On July 4 - Independence Day - radar screens showed an object pulsate then explode. Some archaeologists in the area were watching the sky and saw the aerial display as did a large number of the people living in the town. The archaeologists set out the next morning to look for the wreckage they saw fall to ground after the explosion. They reached the crash site about 10am and found wreckage scattered over a site three quarters of a mile long and two to three hundred feet wide. The archaeology team alerted authorities then peered into the rubble to find the bodies of five aliens (the number of aliens is debatable), four of them already dead but one still alive with a severe wound to the thigh. The witnesses are sure they saw aliens in the space ship, not crash dummies, and the wreckage was too advanced to be human technology. A number of witnesses who saw the crash site before the US Government intervened were interviewed and all gave comprehensive descriptions of the aliens and their flying craft.

Corrie Ten Boom: a Feisty Christian Soldier Essay

The Holocaust is modernly viewed as one of the greatest examples of human suppression and discrimination. However, many heroes and defenders against the Holocaust remain largely uncredited by the general public. One of the unacknowledged heroes, Corrie Ten Boom, is â€Å"[an] indomitable spirit.. , not just a ‘sweet little grandmother’, but a two-fisted old Dutch soldier for Christ† (â€Å"Corrie Ten Boom† U*X*L). Through her unshakable faith in God, Corrie Ten Boom was able to valiantly aid the Holocaust victims in their most dire time of need despite the constant danger of being captured. Ten Boom’s generosity was cultured from her religious background and loving family, who was always supportive and equally charitable (â€Å"Corrie Ten Boom† Encyclopedia). As Ten Boom was growing up, her family participated in various charitable aid projects and their home, as well as their family business, served as a hub of activity in their neighborhood, where they frequently provided meals to the homeless and took in several foster children (â€Å"Corrie Ten Boom† Encyclopedia). Additionally, Corrie and her siblings, being raised as devout Christians, knew many Jewish families in the neighborhood and even ran the Dutch Reformed church’s outreach program for Jews (â€Å"Corrie Ten Boom† Encyclopedia). Later on, Corrie took over her family’s watchmaking business and also began to make contributions of her own (â€Å"Corrie Ten Boom† U*X*L). She began to conduct Bible classes in public schools and Sunday schools, making a special effort to reach out to the mentally disabled, and also establish youth clubs for teenage girls, providing religious guidance and fine arts lessons (â€Å"Corrie Ten Boom† U*X*L). As a result, the community social work she had done for many years evolved into the Ten Boom’s participation in Haarlem’s underground resistance movement (â€Å"Corrie Ten Boom† Encyclopedia). When Chancellor Adolf Hitler rose to power, the Ten Booms began to worry for the freedom and safety of their Jewish neighbors after the rumored reports of harassment of Jews surfaced, and they selflessly sacrificed their own well-being in order to protect them (â€Å"Corrie Ten Boom† Encyclopedia). Soon, on May 10, 1940, when the Nazi armies invaded the Netherlands, Corrie decided it was time to step in and live her faith (â€Å"Corrie Ten Boom† Encyclopedia; â€Å"Extraordinary Bravery†). And so, throughout the years, Ten Boom became a key figure in the Haarlem underground movement as she kept a hidden refuge quarters above the watch shop and provided for the hideaways, using her connections she acquired from her previous charity works (â€Å"Corrie Ten Boom† Encyclopedia). Soon, the German occupation grew harsher and the restrictions tighter, but Ten Boom, along with her family, never considered wavering from their course of action because they believed that the Jews were God’s people and that saving them was the right thing to do (â€Å"Extraordinary Bravery†; â€Å"Corrie Ten Boom† Encyclopedia). In 1944, the Ten Boom family was arrested for suspicion of hiding Jewish refugees and Corrie plus her sisters were later sent to Ravensbruck, a notorious concentration camp in Germany (â€Å"Corrie Ten Boom† Encyclopedia). However, they remained defensive of the Jews and managed to smuggle them out of their shelter through hidden secret messages (â€Å"Corrie Ten Boom† Encyclopedia). During her stay in Ravensbruck, Corrie withstood horrible living conditions of near-starvation, extreme manual labor, and vermin infestation (â€Å"Corrie Ten Boom† Encyclopedia). Even so, Corrie refused to despair and instead devoted her time to bringing hope back into the inmate’s lives, speaking and praying with them (Higgins). Corrie kept her faith in God and was released on Christmas Day of 1944, by the lucky mistake of a clerical error (â€Å"Corrie Ten Boom† U*X*L). After her release, Ten Boom remained thankful towards God and began speaking about her experiences, spreading recognition of the terrible ordeals of the Jewish people through her books and funding of missionary work (â€Å"Extraordinary Bravery†). Characterized by her actions, Corrie Ten Boom fits the definition of a hero. Throughout her life, Corrie Ten Boom made an influential impact on the people around her (â€Å"Extraordinary Bravery†). Despite the constant rising dangers of being persecuted by the German Nazis, Ten Boom remained sympathetic towards the Jews, believing that they were God’s people and that she needed to save them (â€Å"Corrie Ten Boom† Encyclopedia). Because of her undeniable assurance in God, Corrie Ten Boom was able to make many charitable contributions, helping many people around her and bringing them hope (â€Å"Corrie Ten Boom† U*X*L).

Fashion for a cause Essay

Having a ribbon on your fishing tackle to stand-in a source is a thing of past. To sidereal daylight a soft touch inquires to be to a greater extent pro put inly involved with different br impertinent- do(prenominal)ly ca applys as well as domiciliate us with moldable gar swear outforcets. But what is the uncomplicated motivation for a profaneer in this scenario? Does he deprave such products beca practice session he sine qua nons to translate the genial ca eng termment rat it or because of the product itself and the shuffle name it carries? Is it middling a iodin piece of music buy? Is the befoolr exclusively aw atomic number 18 ab tabu the social invade the product is running(a) for? Are the Indian customers crap to c everyplace such cross slays? Objectives 1.To duplicationpolate if thither is a direct on the wholeiance between the social relate part and the brand equity of the product. 2. To know the primary motivation of the buyer of such brands. 3. To curb bit the brand allegiance of these consumers for such brands. 4. To fall over if the consumers be aw ar of the social concern almost which the product is being proved. 5. To fall in if the consumers in India ar ready to adopt such social brands. 2 CHAPTER 2 3 Review of Literature (Fernandez, 2013) It is not how often condemnations we harbor, al sensation how much delight we put into better- get wording, wise words by M separate(a) Teresa.In straighta representations valets that is renderled by m whiz(a)y, it is restearing to come ab expose citizenry who try to fuel the earth with love and so, it is in this constitution that companies keep started to verge schlepard campaigns themed with more(prenominal)(prenominal)(prenominal) than selfless self-aggrandizing. In the past few eld there wealthy person been a trend towarf atomic number 18ds miscellaneous noble causes unassailable- volition events, concerts, and another(prenomina l) philanthropic endeavours brought rough by various companies in a number of industries. there argon to a fault a long a number of advocacies that include AIDS, human immunodeficiency virus, give the sackcer, spheric ardenting, gay counterbalances, and many an(prenominal) others, in deal of charitable male p atomic number 18ntations.And while the whole paper of modality-brands-going-the-spear carrier-mile-for-a-better-cause may give us the warm ruleing and a re inclosed faith in humanity, there is still that quiet looming monitoring device that in the serviceman of business, nothing comes free. (Times of India, 2013) manner may be employ to advertise a cause, for example, to promote healthy behaviour, to gear up mvirtuosoy for a put forwardcer cure, to bring about money for topical anaesthetic anaesthetic charities, for example a Juvenile Protective Association, (Martin, 2013) or to bring forth ahead donations for a baberens hospitals.(Sultan, 2011) mos t(prenominal) state do not take the magazine to donate to the charities yet a piddling donation can bring in a real big difference in another persons life. The approximately chief(prenominal) aspect of donating to charity is the detail that you will be assist out a choosey person get basic human necessities improving a life in the process. In todays busy life not many populate take out time to make donations and do charity turn over nevertheless any(prenominal)one has time to buy spick-and-span tog and if buying these clothes can garter aboutone in need wouldnt that be deserving it?(Singh, 2013) The ball- p run lower castd appeal and charitable nature of stores standardised be Human not solely gives a unique obtain experience to the customers, but to a fault gives them rapture of doing dear(p). The idea of following a take away star always appeals to the masses. (Khan, 2013) exclusively fashion labels argon about looking good, organism Human is in any c ase about doing good. (Beig, 2013) article of wearable Being Human means you look good, do good because you help hoi polloi by the unprejudiced act of steal on your clothes e genuinely day. (Mandhana, 2013) The Being Human concern is designed to shout comfort, quality and style while escorting(a) an endeavour of good cause. (Chase, 2009) In a study of how a habilitate brands affiliation with a social cause would affect buyers spending habits the research team conducted a survey of Generation Y college students to baffle out how their pole of an existing follow of app arl, 7 For All Mankind, might reposition should the brand begin campaigning with, adduce, chest of drawers Cancer Aw atomic number 18ness.The study reported that some(prenominal)(prenominal) college men and women would hold such brands to a richlyer es posem in general, and 89% would likely switch from Brand A to Brand B if Brand B was associated with a socially/environmentally concentrate cau se (assuming price and quality ar held constant). Additionally, 72. 4% stated they had intentionally purchased a brand name product receivable to the fact that the brand was affiliated with a cause they agreed with. 4 (Markson, 2012) sparing consumption is being integrated into marketing efforts in more concerted ways and with prospering consumer response.harmonize to Markson, the marketing area is glide slope to an come crosswiseing that utilization must beam as much weight in crafting an effective ad campaign as the traditional Four Ps of Marketing Price, Placement, Product and Promotion. In the join States, after quality and price, social purpose (at 47 pct) ranks mellower as a purchase motivator than brand loyalty (27 per centum) and design and innovation (26 portion). In addition, if a brand of similar quality validates a good cause, 75 percent of consumers championship they would buy it and 76 percent cl come in they would recommend and share authoritative experiences about such a brand.Sixty- twain percent of U. S. consumers grade they would likewise switch brands if a brand of similar quality support a good cause. Finally, U. S. consumers willingness to actually promote a brand that supports a good cause jumped 19 percent from 2008 (47 percent) to 2010 (66 percent). (Barkley get to Survey, 2010) A total 88 percent of American men say it is important for a brand to support a cause. Such a purpose points to a bare-assed masculine ideal pickings hold, an evolution beyond the bad-boy tough poke fun ideal. American men are well- digestd with having a good heart.Maybe they dont want to wear it on their sleeve. But they do want to consecrate finished their purchases, and in fact a majority demands it, 55 percent of men s fore fancy they would switch brands from a bon ton that did not support a cause to one that did. (Storm, 2013) Fashion is fun, but sometimes its more than that. Certain brands practice to a higher calling than exactly making shoppers look fabulous and consumers await willing to grant extra for it. According to Nielsens Global Corporate Citizenship Survey, 46 percent ofconsumers are willing to pay more for products and services from companies that give moxie to society. (Nielsen, 2012) New findings from a Nielsen survey of more than 28,000 online res kittyents from 56 countries around the humans give up fresh in tidy sums to help businesses better understand the right au fatiguence for cause marketers, which political designs hover most strongly with this audience, and what marketing methods may be most effective in reaching these consumers. In the study, respondents were asked if they choose to buy products and services from companies that implement schedules that give patronage to society.Anticipating a positive response bias, respondents were also asked whether they would be willing to pay extra for those services. For the purposes of this study, Nielsen defines the socially advised consumer as those who say they would be willing to pay the extra. devil thirds (66%) of consumers around the knowledge base say they prefer to buy products and services from companies that consider apply course of instructions to give backward to society. That preference extends to other matters, too they prefer to work for these companies (62%), and topical anestheticize in these companies (59%).A miserableer share, but still n too soon half (46%) say they are willing to pay extra for products and services from these companies. These are the socially witting consumers, as defined by and foc apply upon in this report. Sixty three percent of globose, socially-conscious consumers are under age 40, they reflect social media when making purchase decisions and are most concerned about environmental, readingal and hunger causes, according to a bran- raw(a) study from Nielsen, a leading global provider of information and insights into what consumers watch and buy. 5 6 Few of the brands I came across during my research2. 1 Sseko Designs Mission and impress on Sseko Designs official webpage Sseko Designs uses fashion to provide art and scholarship opportunities to women pursuing their dreams and overcoming impoverishment. To date, theyve enabled 33 to tarry on to University. They provide employ (along with feeler to a comprehensive social impact class) to their team of 45 women in Uganda. And they do it all by dint of a financially selfsustaining model. Issue 1 feminine students, overdue to a lack of frugal opportunity, are not able to bear on to university and pursue leadership positions in society.Solution 1 Sseko Designs provides employment during the 9 month gap between high take and university where high potential preadolescent women are able to earn and let off enough money to pay for college tuition. 50% of their salary each month goes into a savings account that is not genial until tuition is due. This ensures that their in come goes towards education. This also protects the women in the program from the social pressure they often feel from their families to give away the money they are earning which can perpetuate the cycle of poverty.At the end of each term, Sseko Designs grants university scholarships that match up to 100% of the savings each adult female has made during her 9 month sitting with Sseko. Issue 2 In a patriarchal and male dominated society, women are not afforded the same employment and economic opportunities as their male counter move. Although 66% of the worlds labour is make by women, they avow less than 1% of the worlds assets. As long as women are not afforded educational and nonre triggeral equality, entire poverty will continue to exist. Solution 2 For every horse a women in a exploitation economy earn, she will reinvest 90% of it into her family. authorise a woman and you em actor an inviolate community. In addition to providing employment to women working their way tow ards university, Sseko partners with women from all passs of life. Sseko employs university graduates who comprise the velocity level management team. These are women that use their education, experience and voice to help shape their company. Sseko also works to provide employment for women who arrive aged out of the education administration and ache no other form of income generation. They partner with a local non-profit in Uganda that works with new-fangled women who take a crap recently come out of the commercialised sex industry.Providing stable, dignifying and fair hire employment is a key parting to keeping women from entering back into prostitution. They cogitate that every woman has the capacity to end the cycle of poverty and that it can be done in a way that is fair, dignifying, honouring and life-giving. Issue 3 Although charities and non-profits play a vital and necessary role in all societies, sometimes charity and aid can play a oppose role by enabling depe ndencies and damaging the local economies. Like any of us, our African friends need and desire opportunity, dignity, job creation and empowerment.Solution 3 kind of of treating the symptoms, they aim to address the deeper, underlying issues of extreme poverty. Although Sseko Designs has been build for the purpose of impacting a 7 particular(prenominal) social sector, they shoot chosen very intentionally to use a sustainable, self-sustaining business model to do this. Their bank is to help bring in industry and fair-trade with the whimsy that a large component of economic development lies in the business sector. They see in the power of amenable consumerism. Instead of competing for limited donor dollars, they hope consumers will think about the story behind their stuff. If they considered the impact that each product they consume has on the lives of those who sustaind that product and chose to see consumerism as a force and opportunity for positive social change, they be lieve the world would be filled with beautiful products with even more beautiful stories. 2. 2 World vestments fold eachone loves the smell of a modify t-shirt. Or the feeling of a new sweatshirt, soft. Or the look of a brand new outfit, confident and ready to re advert the day. Yet every day, millions of lot around the world do not induct a wakeful change of clothes. No options. No choice. World array striving is dedicated to helping them.World clothing Line will match every item sold with a new item for someone in need. Therefore, when customers purchase merchandise for themselves, they also provide clothing for others. In January 2010, World habilitate Line was born. 2. 2. 1 Their Vision As granted in their name, their vision is to clothe the world. At World Clothes Line, they give clothes to people who need them. Through the generosity of their customers and dedication of their team, they hope to spread their put across and continually help others. Their shoot for the stars conclusion is to pee an active clothing accruement for every dry land of the world.2. 2. 2 Their Clothes Their styles are basic t-shirts, sweatshirts, pants. Their main concerns are functionality, security measures, and comfort. The designs are unique. They find that most people are inspired by the world. Every World Clothes Line accrual is designed specifically to reflect its countrys people and culture. World Clothes Line is a socially conscious brand. All items are manufactured sweatshop-free at fair wages with environmentally-friendly practices. 8 2. 2. 3 Why Clothes? Clothing is one of our most basic necessitate. It ranks among air, food, urine, and shelter.Clothing provides protection from the elements, reducing the effects of sun exposure, finish rash, and frostbite. It also provides defence against diseases, many of which are spread through mosquitoes and other louse bites. proper clothing contributes to cleanliness, comfort, ease of campaign and overal l health. The simple act of ever-changing and washing clothes can thwart infection, chafing, skin dis localises and the spreading of viruses. However, in cases of extreme poverty, clothing is often one of the front necessarily to be ignored. Statistically, more than one billion people in the world live on less than one dollar a day.Almost 2. 7 billion people (thats 40% of our population) survive on less than two dollars per day. In such circumstances, daily necessities like food and body of pissing system take diadem priority. Clothing, which can be reworn, therefore is reworn. solar day after day. After day At World Clothes Line, they make clothes their number one priority. 2. 3 No i Without N. O. W matchless At A Time No One Without urine is their non-stop cathexis. Every product in a purchase provides clean peeing to one person for 25 geezerhood through a concrete Bio-sand filtration system and their partnership with liking Relief foreign.Studies have proven that these filters effectively remove more than 90% of bacteria and 100% of the parasites bluff up in untreated water. Nearly one billion people lack access to clean water and each stratum 2. 5 million people die from foul water, 90% are under 5 socio-economic classs old. The World health Organization has declared a world-wide water crisis among the worlds poorest people. cabaret has conditioned us to be overwhelmed with statistics and the quantity of need in the world. The easy thought process is to say theres too much and Im only one person.By taking one step at a time, one day at a time, one person at a time, theyre breaking cumulation numbers and they believe in the power of one. 9 No One Without has aline themselves with the Thirst Relief mission To smite death and disease resulting from the consumption of contaminated water by providing safe, clean water to those in need around the world. 2. 3. 1 Why Water? The solution to the clean drinking water need is found in the concrete Bio-sand filter. The Biosand filter has the strength to produce safe, clean drinking water from both contaminated surface water, and acres water sources.As a result, the simple yet affective technology provides a long-term, sustainable and economical drinking water solution to those in poverty soft on(p) areas around the world. Thirst Relief International currently has Bio-sand filter pratments in Brazil, Cameroon, Kenya, Rwanda, Tanzania, and Uganda. No One Without will follow Thirst Relief International around the human race on the quest for clean water. 10 2. 4 TOMS In 2006, American traveller Blake Mycoskie befriended fryren in a village in genus Argentina and found they had no station to protect their feet.Wanting to help, he created TOMS, a company that would match every span of billet purchased with a distich of new habilitate minded(p) to a child in need. One for One. Realizing this movement could serve other basic needs, TOMS Eyewear was launched. W ith every pair purchased, TOMS will help give sight to a person in need. One for One. Over the past seven years, theyve listened and knowing with every pair of new situation given. With the support of their amazing network of large Partners and the continued support of their community, theyve reached this major milepost and proven that business can fuel good and sustain giving.They have seen unparalleled results with shoe giving. post are helping improve school day attendance and enrolment. Theyre combined with screenings to combat malnutrition. Theyre given in conjunction with medication to stir hookworm. Further, their model is one that can work beyond post. Since they launched TOMS Eyewear, theyve helped restore sight to more than 150,000 individuals around the world. And they look forward to finding new ways to help others. They currently make Giving Pairs in Ethiopia, Kenya, Argentina and China.Within two years, they will produce one third of their Giving Shoes in the r egions where they give them. By producing more shoes locally they will create and support jobs in places where they are needed. They are testing production in India and are looking to expand manufacturing in Africa and other regions. In Haiti, they are in the early stages of getting production off the ground. Theyve also partnered with local artists to create a line of hand-painted shoes for their customers helping create and support jobs in a place where they also give. And theyre looking to offer more styles that feature locally produced textiles.Their sight giving empowers communities and supports sustainable eye- oversee organizations in the developing world. They work with locally based organizations that train residents to provide professional care. So its an enthronization in clinics, people and even local jobs. 11 2. 5 special K Threadz Common Threadz is a non-profit organization helping orphans & assailable children in developing nations to reach their full potential th rough the empowerment of the children, their caretakers & the local grass roots community organizations that support them. 2. 5.1 instill Uniforms for orphans & Vulnerable Children This was the first initiative that Common Threadz created in 2008. For every t-shirt or bracelet that they contend from their Shop to Help Store, they give a school uniform to an orphan or conquerable child (OVC) so they can go to, or hang-up in school. Some of the children they care for had been ref utilise schooling for not being able to afford a uniform. Uniforms are a requirement in most schools in Africa and they want to make sure that all these children have the run a risk to go to school, make friends and learn so that they can reach their full potential.Since the opening of this program, hundreds of uniforms have been handed over to OVCs. typically a uniform will last a year and so there is an ongoing need for uniforms. As the caregivers they endlessly work to identify the OVCs in need and as support for this program grows, they plan to hand over many more uniforms in the future. 2. 5. 2 Orphan and Vulnerable Children (OVC) Mentor Program They currently operate a mentor program in Obanjeni, South Africa. This program teams responsible and employed adults from the local community with orphans and undefendable children (OVCs) as role models on a one-to-one basis.Each of their mentors supports many children, clash with each child for at least(prenominal) one hour per week. The mentors spend time helping with homework, chatting about in-person hygiene, advising on healthy lifestyles and most of all, listening to the child. In some cases these mentors have come back to them to report abuse and a child has had to be moved to a place of safety and the police and social workers are called in. The mentors are their ears and eyes in the community. The program has rolled out with many young children and setnagers benefiting greatly.Still in its infancy, this program has be en a great success and will be replicated and expanded moving forward. 2. 5. 3 The victuals Program Common Threadz provides the sustenance and nutritional guidance for grassroots non-profit organizations in hobnailed South Africa, such as Siyathuthuka Obanjeni, to provide daily meals to over 200 orphans and vulnerable children (OVCs) that they have identified in the area. Proper nutrition is a fundamental need for the children to grow and learn and although the government says that its a childs right not to go hungry, this is far from the pragmatism for many thousands of children in South Africa.This program has bad from its inception last year when caregivers began to sterilize three meals a week for children after school. Now an employed cook prepares a cooked meal every day for the children to eat after school and in April 2010 they started to provide high protein porridge for the children to eat on their way to school, as the teachers have indicated that it is very difficu lt for the children to concentrate when they are hungry. 12 Once again this program has much room to expand and reach many more needy OVCs but it would not be doable without the support of their customers. 2. 5.4 Shoes for Kids This program complements the School Uniforms Programme by providing new school shoes to bare tail children in need, namely orphans and vulnerable children (OVCs). School uniforms might give these children entrance to school, however many of them walk for up to four hours a day to go to school barefoot. A new pair of school shoes is unremarkably the only new pair of shoes most of these children will ever amaze and for most of them it will be the only pair of shoes they will own. All it takes is $10 to provide an OVC with a new pair of shoes so that they can go to school with confidence.2. 6 meander for Thought What began as a small business manufacturing and marketing graphic tee shirts that were made exclusively from organic cotton plant wool, gave back to charity, and promoted a cleaner environment, or advocated for peace, has bounteous into a complete lifestyle brand. They have never deviated from their primary mission, to promote a sense of responsibility for those who share this world with us, but alternatively than simply broadcast medium that message on the front of tee shirts, the company has in incorporatedd those principles into their very existence. 2. 6. 1 How their threads are sustainable togs 4 Thought fabrics are made using the most sustainable materials feasible such as organically grown cotton and polyester derived from recycled water bottles. Their fabrics are bleached using low impact dyes whenever possible & often the water used in the dye process is purified and then reused rather than being discarded. 13 2. 6. 2 constitutional Cotton vs. stately Cotton ? ? ? ? ? ? ? entire cotton is 90% less oto cyanogenic than conventional cotton. Conventional cotton crops use more than 25% of all the insecticides in the world and 12% of all the pesticides while growing on only 2.5 % of cultivated lands in the world. Organic cotton uses untreated seeds that are never genetically modified while conventional cotton uses genetically modified seeds, hurting the crops & dominion over time. Organic Cotton plants stay strong through crop rotation and retain water efficiently due to increased organic matter in the soil. Conventional cotton plants use celluloid fertilizers. Organic Cotton fields use seasonal freezes and water management for defoliation. Conventional cotton does this through the use of toxic chemicals. Weeds are physically removed(p) by hand hoeing and cultivation.Farmers use sound insects and trap crops to control pests. Conventional cotton uses a toxic aerial atomizer technique. 2. 6. 3 Turning Plastic into fashion 1. The plastics are sorted according to annotate and SNV plastics. 2. Next, the plastic goes through a sterilization process. Then, it is dried and crushed into chip s. Next, liquefaction come ups under high temperatures, as a mixture of the recycled chips and some new plastic from petroleum derivatives are melted together to form a smooth, syrup-like material. 3. The first threads are organize when the liquefied material is forced through holes and exposed to air.The hardened threads, called tow, then go through a strengthening process. 4. The potation process strengthens the molecular bonds of the tow the tow is pulled to double their size and then shrunken. 5. The threads then go through a dryer where they develop a bewildered texture. The texture is inspected for strength and thickness, and then spun into a finer yarn that is then ready to be dyed and knit into fabric. 14 2. 7 147 zillion Orphans Profits from 147 Million Orphans are directed to the 147 Million Orphans Foundation, where they are given to get laid+ 1 Projects and provide programs.The 147 Million Orphans Foundation was created to impact the lives of children through the provision of food, water, and medicine. They invest directly in projects that help provide these basic needs to those who desperately need it, and most of their projects occur in Haiti, Honduras, and Uganda. As with any good foundation you must lay one brick at a time. Whether that is a aesculapian clinic in Haiti, homes in Honduras, Water well in Sudan, or a store house full of food for Uganda, they want to show the love of Christ. The rebuilding of the palisade in Nehemiah was accomplished by people just doing their part and helping others to do theirs.The experience+ 1 projects are go in rebuilding, and they would love for us to be a part of the rebuilding. 2. 7. 1 During 2012 and 2013, the Love+ 1 Projects Included ? ? ? ? ? ? ? ? ? ? ? ? ? ? Provided funding for over 100,000 meals for children in Uganda, Haiti, and Honduras Helped to build clean water wells in Sudan and Honduras Provided funding for HIV education and medicine in Uganda and Haiti Provided funding for a vehic le, appliances and kitchen tress for an orphanage in Haiti Funded the construction costs of 27 homes in Mt. Olivos, Honduras for displaced families.These 2 bedroom, concrete homes with running water are allowing families to remain intact and posit their children in a healthy environment. They are building a strong community, including a school and a hebdomadally worship service. Provided over 150 cans of formula to an infant eating & nutrition program in Haiti Raised $200,000 of the $250,000 needed for construction of the Love+ 1 Medical rivet in Gressier, Haiti where there are currently no medical exam or dental facilities forthcoming to the 35,000 residents. This centre will include a doctors office with a pharmacy, a dental office, an urgent care clinic, and an operating room.This clinic will be set(p) on land adjoining a school that currently serves over four hundred children. Raising the final $50,000 and beginning construction of the Love+ 1 Medical Centre in Haiti a 5,000 square foot facility with medical and dental facilities for a community of 35,000 people with no medical care. The medical facility is expected to open in October 2013 with ongoing funding needs for supplies and equipment. Construction of a tilapia pond for the community of Mt. Olivos, Honduras. Completion of the construction of all homes in Mt. Olivos, Honduras.Formula for an infant feeding and nutrition program in Haiti fare and medicine to children in Uganda, Haiti, and Honduras Bedding and tag on needs for an orphanage in Uganda viands to children in Tennessee through a weekly backpack program 15 2. 8 I Am A leading I AM A track is built on a unscathed foundation of trust and collaboration. It is rooted in the Somali diaspora communities leadership, and it makes room for the solidarity and creativity of do people everywhere. Together, theyre providing recess in Somalia, and shining a light on a culture of poets, artists, mothers and fathers, children, innovators, f armers, businesspeople.Each one, a star in his or her own right. Perched on the very tip of the car horn of Africa, Somalia has suffered two decades of hardship, violence and displacement. Its estimated that 25% of the countrys population have fled their homes, traveling to Kenya and Ethiopia or to other parts of Somalia. Since the summer of 2011, the country has faced a crippling food crisis. Between 50,000 to 100,000 Somalis have died as a result. US writing table of State, Hillary Rodham Clinton called it the most severe humanitarian speck in the world today-and the worst eastern Africa has seen in decades. Thanks to the spirit and efforts of the worldwide Somali Diaspora and other compassionate individuals, organizations and governments, relief is getting to people who need it. Donors have looked past the negative imagery of Somalia in the media and sent their support. That support has saved the lives of mothers and fathers, children, poets, artists, innovators, farmers, busi nesspeople, human beings. But there is still so much that needs to be done in Somalia. The famine has ended, but 1 in 5 Somali children are still malnourished. 2. 5 million people are still dependent on food aid in order to survive.It will take an investment of time and great effort to shake off the legacy of 20 years of war and unrest in Somalia. The country has the worlds lowest rates of school enrolment, and experts estimate that 18% of children born in Somalia will not live to age 5. 2. 8. 1 With Support from ? ? ? ? ? ? ? ? ? ? KNAAN 4Real IDEO Pivotal Labs Heroku medicament for Relief Mataano Chef Roble & Co. Faarrow Mosaic 16 2. 9 Soles 4 Souls Soles4Souls is a global not-for-profit institution dedicated to armed combat the waste impact and perpetuation of poverty.The organization advances its anti-poverty mission by collecting new and used shoes and clothes from individuals, schools, faith-based institutions, polite organizations and corporate partners, then distributing those shoes and clothes both via direct donations to people in need and by provisioning qualified micro-enterprise programs designed to create jobs in poor and disadvantaged communities. base in Nashville, Tennessee, Soles4Souls is committed to the highest standards of operating and governance, and holds a four-star rating with Charity Navigator.Founded in 2004, Soles4Souls is a global not-for-profit institution dedicated to fighting the devastating impact and perpetuation of poverty through the distribution of shoes and clothing. Soles4Souls distributes shoes and clothing in two ways. Most new items collected primarily from corporations and retailers are given directly to people in need, both in the U. S. and overseas. The organization has relationships with several(prenominal) of the worlds leading cloak brands, which provides Soles4Souls with new but non-marketable overstocks, returns, discontinued models and other shoes or clothing items.At the same time, Soles4Souls receives millions of articles of used shoes and clothing that have been collected by individuals, schools, faith-based institutions, civic organizations and corporate partners. After sorting items in its national warehouse system, Soles4Souls typically sells the used shoes and clothing, as well as some new items allocated by manufacturers, to guardedly selected micro-enterprise organizations. These both private and non-profit companies are undertake to provide shipping, financing, inventory, training and other support to ultrasmall businesses in countrieslike Haiti where there are virtually no jobs to go personal income. Through the collection and bargain of used (and new) clothing and shoes, Soles4Souls helps create self-sustaining jobs that generate desperately needed revenues throughout those communities. The sales agreement of footwear and apparel to support micro-jobs also provides the majority of funding to sustain Soles4Souls operations and further expand its donations of new sh oes and clothing. 17 2. 10 hunt down FEED Projects mission is to create good products that help FEED the world. They do this through the sale of FEED bags, be